Fashion, Taste, and Consumerism Essay Example | Topics and Well Written Essays - 1500 words

Fashion, Taste, and Consumerism - Essay Example The paper "Fashion, Taste, and Consumerism" analyzes Taste, Consumerism and Fashion. Birkenstock shoes have dominated the market and the American (employee-group) now owns it. The company is enjoying a large market share due to their quality production of a varied category of shoes production. Employees of Birkenstock Company are now employing new skills to keep up with new demands and change of preferences in the market today. The creativity and commitment in the market has marked the survival strength of the company. Birkenstock shoes are friendly to hot weather and their open shoes are now preferred for casual wears. Consumption is of items are based on various theories. The Keynesian theory of consumption has it that the absolute income hypothesis depends on the current income of the country of individual to have the buying power. Some other theories have it that consumption of individuals depends largely on the behavior of people and their cultural way of life. The rate of consu mption is also defined by taking comparison to the level of production. The opportunity cost often has great effects on production of local goods thus creating demand for commercial goods. According to many economists, what constitutes consumption is the products that finally reaches the market and bought by the final utilizes. Consumption is also defined broadly as the overall results for all the productions of the economic activities. The aggregate need for items increases consumption and production too.