A Swot Analysis On Pizza Hut Marketing Essay

A Swot Analysis On pizza sea chantey Marketing riseSWOT Analysis is one of several strategic planning tools that argon utilized by businesses plan, gives over wholly direction to an organization within its chosen surround, guides allocation of resources and efforts. SWOT analysis similarly provides information that is helpful in matching the firms resources and capabilities with the competitive surroundings that it operates. opposite than this, the process of SWOT involves tetrad argonas of consideration strengths, weaknesses, opportunities, and thr carry offs. It should be noned that when identifying and classifying relevant parts, the focus is not respectable on internal matters, but as well as extraneous components that could impact the winner of the project. Strengths are defined as the positive attributes of the organization, which are within the organizations control. such(prenominal)(prenominal) as, specialist provender diet marketing and advertising skills, patents, introduction of un exampled and innovative merchandise or service, cost benefit by proprietary cognition, strong temper. Weaknesses is whilentive references that are within the organization control and can easily be improved. It is inevitable to take care of your weaknesses because these factors can detract you in achieving your goals and objectives. Opportunities is portunities are the remote factors that are providing benefit your business directly or indirectly. Such as, market growth, careful look into nigh market, market size. Threats these are also the external factors, which are not in organizations control, but they can seriously defame your organization mission. Threats include dis tellation, economic crises, earthquakes, competition, price war, saucy regulations. pizza pie shack is the bon ton throwed by Yum Brands in 1997 by Wichita and Kansas. The headquarter is located at Texas USA. The company is engaged in eatery industry producing wide-cut point of pizza pies, pastas etcBy 1972, with 314 stores nationwide, pizza field hut went public on the New York strain Exchange under the stock ticker symbol PIZ.In 1977, pizza army hut was acquired by PepsiCo, who later also bought KFC and Taco Bell. In 1997, the three restaurant chains were spun off into Tricon, and in 2002 joined with Long John Silvers and AW Restaurants to sound YUM Brands. pizza field huthas opened pizza Hut Express which specializes in elfthe likes of 6pizzas. The oldest continuously operating pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district kn birth as Aggie Ville.2.0 SWOT for pizza pie Hut2.1 StrengthsThe strengths of pizza pie Hut is the main strengths of company is their focus on their product and services. Added to that is the ambience or the facility which is not under the category of steadfast regimen but a restaurant. The whim of creating this kind venue is to provide the bond between families and friends. Another factor is the on-going efforts of the restaurant to provide the healthier pizza. It is because they found out that there is a percentage of their target that is health conscious. The idea is to strip or overthrow off the unnecessary calories and fats when the cheeses is added to the dough. The product reinvention did not stop there as the company included to their menus that raw(a)s tastes and combination of varied pizza which is agree to the tastes and preferences of the consumers. To gain additional trust from the market, the company pursues their research and develops pizza dippers, as another answer to their never-ending node demands.2.1.1 WeaknessPizza Hut is identified as the largest users of cheese that affects the pizza hut branches that lacks the supply of cheese. The paradox with alternatives is eventually identified buy the consumers and there is a narrow choices for substitutes. Other than that, the company reported that they incurred high cost in terms of their production, the outset of this problem is on the intense competition and their pizza reinvention bonnie to recompense the taste buds of the nodes. As a result, the overhead cost pushed the restaurant branches to sop up additional charge, not knowing that because of their action, there is much probability to preoccupied most of their consumers.2.1.2 OpportunitiesPizza Hut opened lots of doors with their pizza reinventions or product unveiling. This is evident in the increase on the taxation and increasing brand loyalty with their guests. Their service and products are out groundworking and the offered new taste combinations and expansion of the varieties of menus also touched their pastas, beverages, and desserts. As s uphold earlier, the prospect is also part of the marketing strategy of the company to provide the straight-laced utilization of the techno entery through their online- investing system. The use of landline is still operable but the evolving world o f technology where almost 70% of their nodes is sitting in front of the computer gives the company bright ideas to establish their relation with them, with their customers own convenience.2.1.3 ThreatsMany companies are bothered by the high competition and Pizza Hut is not distinct from those companies. Competition really gets the firms to push their limitations and promote up the needed investment just to answer the risky competition. Pizza Hut is also touch with their customer satisfaction and most of the deciphern-out research and development is allotted to the postulate of the customers. The roles of prices, promotions, advertisement, and slant systems make the competition too risky and lead the customer in some series of confusion. When there are many options, the customers find it hard to choose and sometimes lead to dissatisfaction.2.2 Market shareIn the near of the place harbor a Pizza Hut. Their business is good from many customer. There are many ways to other a p izza and their add-ons in Pizza Hut.The customer can choose whether the order can be do by call or by online. In call ordering, the customer will dial a particular proposition number that been assigned for pizza hut call centre. Here, a customer will be asked about their name and address. The detail will be stored in a database and then when the same customer call again, their address are already been identified.The customer then can state their order and the ply that work in call centre will double check the order for confirmation. The staff will detail the time of delivery and the price for the customer to stand by. After a certain time, the order will be delivered to the customer. The customer will pay the price and enjoyed the pizza.For online ordering, IT infrastructures are totally involved. The customer involve to log in to Pizza Hut (Malaysia) website using internet. From there, they need to log in. If the customer is a first time using the services, therefore, the custo mer needs to register. In the registration, the customer will need to fill up a form that asked about the details of the customer such as name, individualism card(IC), address, phone number and others valuable details and will be stored in a database. The interesting fact that using online ordering in Pizza Hut is that the customer can save their favorite choice of menus for prospective order.Then, the customer will state the order and check the order originally checkout. After checkout, the customer will need to pay using Maybank2U.com.my. A transaction authorization code (TAC) is needed for security reason. After allowance had been settled, there will be an email sent it to the customer to confirmatory the order had been received. The customer will received the order by delivery within moment or on the item date that been selected by the customer itself.Why are there good of businessThe fast food self-service concept like KFC, McDonalds, AW and Marrybrown seemed to draw mo re tiffin time crowd compared with Pizza Huts dine-in concept of catering mainly to dinner party crowd. This causes a major restaurant space slag and wasted cleverness due to timing difference. scarce then, Pizza Hut Malaysia is part of KFC and strategically, this is a niche over second generation type of restaurant exercise by Dominos PizzaWhat Pizza Hut may tone-beginning to do is to introduce a fast food lunch bundle consisting of a slice of pizza, garlic bread, coleslaw/salad and a Pepsi and pricing the lunch pack equal or cheaper to the fast food counterpart to draw lunchtime crowd. Most office workers have only one hour and speed of service is key to its success. This will definitely increase gross revenue turnover and eventually proliferate the pizza eating refining in Malaysia.Pizza Hut restaurants are centrally located and combine mod dcor with the atmosphere of a classic, traditional restaurant. The comfort of our restaurants, their carefully designed lighting and modern music, create an attractive environment. All our restaurants have assembly line conditioning. Our sanitation network and our strict adherence to the rules of the health inspectorate ensure that all our restaurants are clean and hygienic.ConclusionPizza Hut has many targets which it has fulfill in a given period of time. The time-period is mostly a tear. Therefore, in order to fulfill the targets different strategies are adopted by Pizza Hut. It can be concluded that these strategies have been successful and there is tractableness in the strategies, as they can be changed with the changes in the market conditions as well as the targets. Pizza Hut has built the strong reputation of its brand throw giving the quality products and earned the respect from its customers. Its innovation and quality with commitment took higher and higher during past few years. But still the company is planning to go and capture more market share. The employees and the management know what they h ave to attained through the targets which have been put to them and the plans they have assumed help them recognize the way they will accomplish the objectives. Similarly, Pizza Hut has diverse targets set to the mand they have adopted different strategies to successfully achieve the targets set.1.0 IntroductionThe factors which warp a decision are also termed as its environment. The environment can be Internal, can be controlled by the organization Micro, specific to the industry and is different for different industries and ultimately large, generic in nature and impacts the livelong business environment. The Macro surroundings includes all the factors which are external to the firm and which cannot be controlled by the organization. And also they are not specific to any industry but ascertain all the firms but the influence may be at different level. As a Marketing manager, on musty have knowledge of different factors which influences the marketing decision of a firm, And a lso since they are not controllable, one must adjust the decisions as per the changes in the environment. The Important factors comprising the Macro Environment of Marketing are Demographic, Economic, Socio-Cultural, pictorial, expert and Political-Legal. Influence of each factor shall be discussed in detail in the following parameters.2.0 Macro-environment factors would impact on the operation of Pizza Hut of Malaysia2.1 Demographic factorsThe demographic factors in the take-out pizza industry have provided new positive opportunities for companies in the industry. Now day, Pizza hut have many ways to order. Many people like to use the number specially to order the pizza from Pizza Hut. Pizza Huts universal market segment is younger generation. But they go wide in this thing. They segment high incomes and business class families which can send away capital on the best pizza sin the market. Pizza Huts globose slogan is also describing its market segmentation that is Now its tim e to eat more. But in Pakistan, the slogan is Share the good times. Main age group is12-30 years. Pizza Hut Pakistan offers Halal foods to all its customers. Pizza Huts general market segment is younger generation. But they go wide in this thing. They segment high incomes and business class families which can spend money on the best pizzas in the market. Pizza Huts global slogan is also describing its market segmentation that is Now its time to eat more. But in Pakistan, the slogan is Share the good times. Main age group is 12-30 years. Pizza Hut Pakistan offers Halal foods to all its customers.2.2 Economic environmentEconomic environment is the factors that affect consumer buying power and expending patterns. For Pizza Hut, this part is concerned to the overall perspective for the economy. The macro economy of a nation has a huge impact on a business such as Pizza Hut. Factors in the economy include the gross domestic products, the unemployment and pomposity rates, the foreign tr ade deficit and surplus. If the overall economy of a clownish is not favourable, less(prenominal)er people will franchise Pizza Hut because they will most likely loss a great add of money instead obtaining profits.2.3 infixed environmentPizza Hut for cosmos the first mainstream fast food chain to jump on the Natural wagon. I saw an advertisement today for Pizza Huts new Natural pizza. Whats so infixed about this pizza.1. Multi-Grain Crust (note not organic, not whole wheat, but a multitude of grains)2. Sauce made-with organic tomatoes3. Choice of new natural toppings (which from the images they showed consists of sliced tomatoes and begs the question are the rest of the toppings not-natural?)4. All-Natural mozzarella cheeseIts just yet another example of the bastardization of the term natural. Junk food purveyors of the world are all racing to slap the term natural on their packaging to win the hearts, taste buds and market share of pseudo-conscious consumers.2.4 Technologica l environmentThe technological environment is about the new technology creates new markets and opportunities, replaces existing products and service. Also to research and development activity drives this sector, country spending on RD. Other than that, technological environment include government programs to advocate more and government agencies to regulate new product safety. The fast changes in technology nowadays have far-reaching effects in the business. The factors that have a huge impact are the research and development, internet and e-commerce, and new technologies. The research and development has effects on the business of Pizza Hut because through RD new products are developed for the business, the internet and e-commerce also contributes to the technological factors because through them customers can give feedback regarding the products of Pizza Hut which can also aid in the research and development, and the service of the company.Political environmentPolitical environme nt is about laws, government agencies, and pressure groups, influence and limit organizations and individuals within a golf club, increasing legislation. And also increased emphasis on ethics and complaisant responsibility. Business legislation is used to protect consumers, businesses, and the interests of society. It is the most rocky from the intravenous feeding factors because the attitudes and beliefs of people are difficult to quantify. Aside from the attitudes and beliefs, demographic factors such as population and life expectancy are also important aspects in the analysis of the social factors. The influence of the values and beliefs affects the business of Pizza Hut. For example in India beef or pork is not served in the Pizza. The changing trends in the taste of the consumers also play an important role in the external analysis of the environment. If the authoritative trend in the society is macrocosm health conscious, thus consumers will demand that the foods be hea lthy. Its most difficult from the four factors because the attitudes and beliefs of people are difficult to quantity. Aside from the attitudes and beliefs, demographic factors such as population and life expectancy are also important aspects in the analysis of the social factors. The influence of the values and beliefs affects the business of Pizza Hut. The changing trends in the taste of the consumers also play an important role in the external analysis of the environment, if the current trend in food is thai. Therefore Pizza Hut can add an additional food such as vietnarnese or thai soups. If the current treand in the society is being health conscious, thus consumers will demand that the food be healty.Cultural environmentCultural environment is an institutions and other forces that influence. Societys basic values, perceptions, preferences, and behaviours. impression beliefs passed on through family, reinforced by institutions and secondary beliefs are more open to change. Somet imes that peoples views of, themselves, others organizations, society, nature and the universe. Each country has its own specific culture which is called National Culture and can be defined as The values, belief, attitude and norms shared by individuals from a specific country that status their behavior and beliefs about what is important? Every global organization has its own culture which is called Organizational Culture. Pizza Hut manages in global environment by giving more importance and emphasis to the national culture than its own culture.3.0 ConclusionPizza Hut is company who business work had stood the test of time. Today they are an industry giant with name acknowledgment and restaurants spanning the globe. The company has been able to retain market share despite efforts by competitors due to introduction of new products and services and the customer focus. Pizza Hut strives to achieve customer satisfaction and loyalty. They created a system in order to receive custome r feedback in order to improve service. They also created a bonus structure which makes individual store managers focus on the customer become. The bonus structure needs to be restructure to avoid the current situation of managers of poor performing stores receiving bonuses while managers of very profitable stores, receiving less if not nothing at all.The focus on the customer experience is a contributing attribute which separates the company from the rest of the competition. If your customer is conform to and feels you are delivering good value, then loyalty will grow your business. A loyal, satisfied customer, is you best form of advertising. And also they are not specific to any industry but influence all the firms but the influence may be at different level.