Agency essay for email :: Business Management Studies

Agency essay for emailText concussion The Client/Agency Relationship prestige Nursing & MKH Advertising What be merchandising and publicizing agenciesThe purpose of this report is to evaluate the dealingship Prestigehas with its grocery storeing chest MKH Advertising.There argon 4 basic types of agency Full Service Agencies who carry out the full range of advert & foodstuffing activities for clients Media Independents who specialize in buying media space Creative Specialists who focusing on developing creative ideas Production Specialists who specialize in producing hold up in a certain format or mediumMKH is a large agency offering a full range of advertising-related suffices. They serve well in planning and executing advertisingprogrammes and in all stages of the marketing and advertising processto assist Prestige in getting the scoop up from their advertising byproviding Prestige with the services of skilled & specialistindividuals. The bosom services MKH provides f or Prestige are creating ideas forcampaigns and selecting and buying the media in which they willappear. MKH are also able to advise on marketing strategy, publicrelations and integrated advertising campaigns involving above andbelow the line media buying.Their staff overwhelm an account manager, artists, writers, mediaanalysts, researchers, and others with special skills, knowledge andexperience that can help market Prestiges services.Why Prestige uses MKH They are communication specialists who construe integrated marketing communications and the consumer buying process. MKH provides an objective viewpoint of the market, enabling Prestige to achieve advertising objectivity & to maintain an independent and inert view of the marketplace. Have an extensive range of experience of the healthcare advertising application & have worked on the accounts of our competitors, therefore giving an insight into the industry and possibly the argument. Have the experiences and contacts to put the Prestige business ahead in the marketing communications field by effectively engaging and making known companies customers about the services or products. Enables Prestige to stand apart from the competition by retaining corporate identity reminding customers reminded of the services Helps Prestige business take its marketing goals. Helps strategically position Prestige services in the market Generates revenue by building awareness of their product or service and therefore increasing sales.Key personnel & their roles in the MKH/Prestige relationship.MKH employs hundreds of bulk but the roles & departments within MKHcover the same basic job functions as most other full serviceagencies, each performing mingled advertising functions such as Marketing Communications Promotions services (planning, creating and producing the