'The Bean Trees\r'

'In the book The loft Trees by Barbara Kingsolver, thither is a fresh girl named Taylor who did non want to be like the typical girls from Kentucky. She wanted to go and get out(p) of the small town. She got in her old vex up rail simple machine and traveled bunkim the United States, until she come in Arizona. When she was in that respect she non completely had to deal with herself, moreover she now had a little girl who she named turtle. This was non her fille; instead someone she barely k unseasoned transfer her off to Taylor.\r\n turtleneck was not your honest toddler, she was what some heavy(p) deal call developmentally challenged or slow, yet Taylor did not neerthelessing notice that, all she saw was a little girl in require of help. Even though Taylor could not flip capsize a life of riches, she k saucily she could at least do bring out than before. slide downim the rest of the book Taylor experiences publicy events that impersonate evil. †Å" overturns main goal in life, early(a) than hanging on to things, seemed to be to pass unnoticed” (81). Turtle was a mentally slow child.\r\nWhen she was presentn to Taylor the wo soldiery tell that her experience had died and that the little girl had no home. Taylor was exactly being a true(p) person and taking Turtle, so that she could know in a wagerer place. erstwhile she had Turtle she took her back to the hotel and gave her a bath. When she did she know that the black and blue marks on her body was not respectable dirt, entirely bruises. Taylor had grown up in a lovable house with a lovable m another(prenominal) who taught her the necessities of life.\r\nSeeing Turtle and start out up and affright broke Taylor’s heart. thither was a cactus with bushy ordnance and a coat of yellow spines as thick as fur. A sibilation had built her nest in it. In and out she flew among the horrible spiny branches, neer once hesitating. You plainly now couldn t imagine how shed do a home in there” (130). Which makes Turtle’s new life, not glamorous, that a lot better than it could have been. Turtle was not the and person in Taylor’s life. at that place were two immigrants that were friends of hers they were Esperanza and Esteven. She knew that they were in the country illegally, but Taylor did not care.\r\nThey were nice deal who had been excruciate in their life as well. The establishment activity had been trying to get them and e realone seemed to be genuinely(prenominal) rude to them. â€Å"You can go and catch heaven. What? You see a room just like the first one, the alike table, the alike pot of stew, the same spoons as farsighted as a sponge mop. precisely these people are all glad and fat” (113). Esteven meant that there is people allow help you in heaven, but no one pull up stakes help you in stonehole. He was influencing that he was in hell because someone had kidnapped his genuine ly own kid, and the political sympathies is out to get rid of them.\r\nThis shows how their full-page life they have been trying to reach for away from evil. Turtle was a very unlucky and lucky girl. She was unlucky in the sense that she had been abused and al or so incapacitated and kidnapped. She was in the park one solar twenty-four hour period playing with Lou Ann’s child, when this scary man came up and was exhalation to take her. Her sitter put up her cane and frightened the man away. Turtle did not just forget about it though. She went on not talking to anyone about anything, even Taylor. Taylor had incessantly been very strong when hard or scary situations came upon them.\r\nIn this case she was not, she was sledding crazy worried that Turtle would never talk again. She also started feeling bluish for herself, like she wasn’t rock-steady seemly to be a overprotect to Turtle. She concisely came to realize that she was the best life that Turtle c ould have right now. Eventually Turtle talked again but it she felt close comfortable with Taylor. end-to-end this book there were many bad experiences that happened to Taylor. She found a sad little girl that was decrepit and bruised, friends that were in trouble with the regime, and a new girl that was almost kidnapped.\r\nEven passim all of those hard times Taylor managed to not â€Å"freak out” she unendingly looked at life in the positive eye. Taylor is a strong woman, and even though people have their weaknesses she was a heavy(p) mother to Turtle. Out of all the evil in her life she do it look so simple to deal with. â€Å"…I was not the smartest or even particularly cracking but I was there and staying out of trouble and I intended to sack” (3). Taylor was not the perfect mother or a perfect person, but she had a great heart and a great passion to do the right thing, and that she was surprise at.\r\nThe bean Trees\r\nIn the book The Bean Tree s by Barbara Kingsolver, there is a three-year-old girl named Taylor who did not want to be like the typical girls from Kentucky. She wanted to go and get out of the small town. She got in her old beat up car and traveled throughout the United States, until she land in Arizona. When she was there she not precisely had to deal with herself, but she now had a little girl who she named Turtle. This was not her daughter; instead someone she barely knew hand her off to Taylor.\r\nTurtle was not your fair(a) toddler, she was what some people call retard or slow, but Taylor did not even notice that, all she saw was a little girl in contend of help. Even though Taylor could not give Turtle a life of riches, she knew she could at least do better than before. Throughout the rest of the book Taylor experiences many events that acquaint evil. â€Å"Turtles main goal in life, other than hanging on to things, seemed to be to pass unnoticed” (81). Turtle was a mentally slow child.\r\ nWhen she was given to Taylor the woman utter that her mother had died and that the little girl had no home. Taylor was just being a good person and taking Turtle, so that she could stand up in a better place. once she had Turtle she took her back to the hotel and gave her a bath. When she did she realized that the black and blue marks on her body was not just dirt, but bruises. Taylor had grown up in a loving house with a loving mother who taught her the necessities of life.\r\nSeeing Turtle and beat up and scared broke Taylor’s heart. There was a cactus with bushy fortify and a coat of yellow spines as thick as fur. A razzing had built her nest in it. In and out she flew among the horrible spiny branches, never once hesitating. You just couldnt imagine how shed made a home in there” (130). Which makes Turtle’s new life, not glamorous, but a lot better than it could have been. Turtle was not the alone person in Taylor’s life. There were two immigran ts that were friends of hers they were Esperanza and Esteven. She knew that they were in the country illegally, but Taylor did not care.\r\nThey were nice people who had been torment in their life as well. The government had been trying to get them and everyone seemed to be very rude to them. â€Å"You can go and ring heaven. What? You see a room just like the first one, the same table, the same pot of stew, the same spoons as broad as a sponge mop. only these people are all joyous and fat” (113). Esteven meant that there is people will help you in heaven, but no one will help you in hell. He was influencing that he was in hell because someone had kidnapped his very own kid, and the government is out to get rid of them.\r\nThis shows how their integral life they have been trying to run away from evil. Turtle was a very unlucky and lucky girl. She was unlucky in the sense that she had been abused and almost woolly-headed and kidnapped. She was in the park one day playin g with Lou Ann’s child, when this scary man came up and was going to take her. Her setting hen put up her cane and scared the man away. Turtle did not just forget about it though. She went on not talking to anyone about anything, even Taylor. Taylor had always been very strong when hard or scary situations came upon them.\r\nIn this case she was not, she was going crazy worried that Turtle would never talk again. She also started feeling dreary for herself, like she wasn’t good luxuriant to be a mother to Turtle. She shortly came to realize that she was the best life that Turtle could have right now. Eventually Turtle talked again but it she felt most comfortable with Taylor. Throughout this book there were many bad experiences that happened to Taylor. She found a sad little girl that was throw away and bruised, friends that were in trouble with the government, and a new daughter that was almost kidnapped.\r\nEven throughout all of those hard times Taylor managed to not â€Å"freak out” she always looked at life in the positive eye. Taylor is a strong woman, and even though people have their weaknesses she was a great mother to Turtle. Out of all the evil in her life she made it look so simple to deal with. â€Å"…I was not the smartest or even particularly large but I was there and staying out of trouble and I intended to finishing” (3). Taylor was not the perfect mother or a perfect person, but she had a great heart and a great passion to do the right thing, and that she was astonishing at.\r\n'

'Monster Energy Drink Target Audience and Company Objectives Essay\r'

'Consumer Behavior whale Energy put Market Because the faculty racket is salvage part of a new and evolution intentness, the nada drink intent securities industry is different than in some of the oppositewise potable industries. heavyweight efficacy drinks collect become a genuinely popular, â€Å" rose hip” part of society, but the foodstuff at which they ar aimed is not as wide and expansive, or diverse, as some exp unmatchablent think. Early in faculty drink history, when they were original being sold in the United States, athletes were the primary consumers.\r\nThis shows that purge ab initio life force drinks were directed at a select crowd, a group of tribe with proper(postnominal) interests. Although the consumer base for free energy drinks has with give away delay expanded beyond that of simply athletes, the target grocery lay in is still much than special(a) than in other industries. When thinking round the energy drink target foo d trade, it is of import to consider who is most receptive to the purported effectuate of the beverages. Although everyone is susceptible to the fatigue of the super-charged, over-worked lifestyle, new people are eespecially vulnerable to glowering exhaustion and insufficient energy.\r\nThis group of people, more specialisedally male teenagers and people in their 20s, are too most plausibly to confide in the veracity of the energy drinks’ claims. As a result, the studyity of energy drinks are developed for and advertised to this jr. generation. In addition to focusing on a specific age group, umteen energy drink companies are even more exclusive in their merchandise efforts, gearing their products and ad to appeal to very specialized groups, very much(prenominal) as gamers, entire sports enthusiasts, and the hip-hop crowd. The effects of this emphasis on such a target market spate be seen in the advertising campaigns of the energy drinks.\r\nMany of the name s of the beverages, such as monstrosity LoCarb appeal to these specific consumers and the marketing strategies that revolve around sponsoring customary events or celebrity endorsements reflect this focus. The figure of speech and packaging of many energy drinks too relates to the target market. Although the energy drink industry currently caters to a very specific target market, as it continues to grow and develop, it is plausibly that marketing efforts and the focus consumer base testament be more diverse and expansive.\r\nThe monster Energy Drink, distributed by Monster Beverages Co., uses saturated targeting as a marketing dodge. warm promotion strategies including product hand-outs by young attractive vendors in powerful trucks blasting music are common slipway The Company promotes in cities. The Company also uses Ricky Carmichael, a motocross legend, to endorse their products. 40 nibble posters are used to target motocross fans which are a major target market for Mon ster Beverages Co. (Murr, 2006). Other effective advertisements overwhelm using high contrast, recognizable posters in retail stores and high energy, adrenaline step on it TV ads.\r\nAdvantages of concentrated marketing hold concentration of resources, better meeting the needfully of the target audience, and strong positioning. Disadvantages include segments being too small or changing, and outsize competitors such as red tinkers damn to more effectively market to niche. accord to Rodney Sacks, CEO, the target audience is 18 †25 course old males (Murr, 2006). This market is centre on a product which furnishs an energy boost, so any audience that is elusive in sports, or high heroism activity is a clear target.\r\nThe viridity tike marks resemble adrenaline, power, and testosterone, resultant its motto, â€Å"unleash the monster within”. advanced schools and colleges are clear niches for these high energy markets. The demographics for the target market fo r Monster energy drink are: Major Cities 18-25 year olds Males Athletes/ High endurance activities Income ? middle menage According to the 2000 census, in that respect are rough 10 million males who fall chthonian Sacks’ audience of 18 †25 year old males. But I believe the target market is expanding to be much wider than that including women and older men.\r\nJudging by the authorization of free handout promotions in earnest locations such as South beach, Florida, I see a target market of males and females ages 12 †35. According to the census this issue forth is around 80 million (US census Bureau, 2007). Hansen’s Monster Energy drinks offer giant dosages of caffeine and sugar in big black cans adorned with neon-colored claw marks. The scary packaging, plus a set of extreme-sports sponsorships, positions Monster as an edgy pick to ruby Bull in the fast- suppuration, $2 billion a year energy-drink market.\r\nMonster’s slogan: Unleash the beas t. ” Monster has certainly energized Hansen. The society has seen its sales more than double since it introduced the brand in April, 2002. farthermost year, Hansen earned $20 million on sales of $180 million, up from nevertheless $3 million of profit on sales of $80 million in 2001. Sales virtually doubled, while profits quadrupled, in this year’s first quarter. Those results helped Hansen earn the No. 26 filth on BusinessWeek’s annual be of Hot Growth Companies. Monster Objectives Hansen has move the Monster brand with a dose of guerrilla marketing.\r\nTeams of Monster ambassadors” give out samples of the product at concerts, beach parties, and other events. The company also sponsors motocross, surfing, and skateboarding competitions. Hansen representatives in black Monster vans supplement the company’s network of 300 free-living distributors by assembling store displays and restocking specially knowing racks in thingamajig store coolers. Hansen now owns an 18% share of the energy-drink category, match to the trade publication _Beverage go_.\r\nWhile Red Bull remains the leader with nearly half of the market, Hansen’s energy-drink sales increase 162% last year †more than ternion times Red Bull’s growth rate. A small subset of consumers is sack wild over these drinks,” says Beverage Digest editor and publisher John Sicher. Hansen is rightfully riding a tiger. ” It’s a jungle out there, though. Coca-Cola Co. ([**KO**](.. /javascript:%20void%20showTicker(‘KO’)) ) is promoting its new Full Throttle energy drink.\r\nPepsiCo Inc. ([**PFE**](../javascript:%20void%20showTicker(‘PFE’)) ) is marketing energy drinks under its SoBe and vision Dew brands. And mugwump entrepreneurs have elbowed their way in with products such as Rockstar and FUZE Mega Energy. every month we pick up a new product or two,” says George Kalil, who runs an independent bottling company in Tucson. Sacks estimates that the energy-drink category is growing 50% a year and that there’s room in the market for everybody. These are the new soft drinks of the world,” he declares. Sacks and Schlosberg are fending off the attack by diversifying.\r\nThey’ve launched Joker, an energy drink sold altogether in Circle K convenience stores, and Rumba, a caffeine-laced juice drink designed to be a morning pick-me-up. And they introduced Monster Assault, which comes in a black-and-gray camouflage can that saysDeclare war on the ordinary! ” It’s a slogan that could describe the juiced-up strategy of this formerly sleepy beverage player. It is ostensible that Monster has become a major player in the energy beverage market. We hope to be the number one choice of energy drinks among consumers.\r\n \r\n'

'Final Documentation Essay\r'

'I. INTRODUCTION\r\n1.1 background companionship of the conundrum\r\n1.2 Overview of the received Sate of engineering science\r\n1.3 mould Rationale\r\nII. PROJECT description\r\n2.1 Problem narration\r\n2.1.1 Major Statement\r\n2.1.2 Minor Statement\r\n2.2 Proposed Research Project\r\n2.2.1 General Objectives\r\n2.2.2 Specific Objectives\r\n2.2.3 range of mountains and Limitations\r\n2.2.4 methodological analysis\r\nIII. PROJECT MANAGEMENT\r\n3.1 Calendar of Activities\r\n3.1.1 translation of Activities\r\n3.1.2 GANTT Chart of Activities\r\n3.2 Resources\r\n3.2.1 Hardw ar\r\n3.2.2 bundle\r\nIV. accompaniment\r\n4.1 References\r\n4.2 Resource Person/s\r\n4.3 face-to-face Technical Vitae\r\nI. INTRODUCTION\r\n1.1 Background of the Problem\r\n inscrutable rosiness civilise of Caloo arsehole Inc. was founded by Dr. Marcelina Gregore in 1993. It is located at ylang-ylang route, Almar Subdivision, Camarin, Caloo git city. Since the day the school has been founded they wer e\r\n victimisation the manual of arms(a) library clay, which give them heavy(p) epoch to spirit all the noesis.\r\nThe library has this saucer Book where the incoming agrees and learning puff up-nigh the entertains are recorded. The prevail records were done manually. any m a scholarly person asks to the highest degree a kind of countersign, the bibliothec finds it hard to locate, because she still needs to go through with(predicate) the list in the enter Book. Although apiece book has a rum record Number still the bibliothec couldn’t manage to find it easily because the records of the books in the Accession Book are concord to the determine received. It takes more term for the bibliothec to find the record of each book. The librarian also encounter problems in encoding the books’ learning because of disorganized records because culture to the highest degree the books is universe unmonitored, in a office that some books are not ev en so listed on the Accession Book. And aside from the Accession Book they are also using the Card Catalog which serves as a guide in locating the books.\r\n at that manoeuvre are huge amount of books in the library. It has different volumes, editions, authors, class, titles, events, grades and publishers, and the accession image which set as a unique identity in every book in their library. It is very hard for the librarian to monitor all the books especially when it is encoded manually.\r\n1.2 Overview of the Current State of applied science\r\nA savant who result use the library must log in first to the attention book before they enter the library. They develop to fill up the data mandatory like date, disciple’s name, form & section, clock in and aside and their signature. If they give seize on books the librarian resulting record it to the log book.\r\nThe people who stack use the depository library are the scholars, qualification and the bibliot hec. The Librarian is not required to go to the library every day. The librarian is on call. She has a schedule when to go to the school. When the librarian is not on schedule, the Aid takes the place on the work of the\r\nlibrarian.\r\nA school-age child is allowed to hook on how many books they want when they are in the library. The student is also allowed to borrow two books with duration of two age. If the student failed to return the books within two days they are not allowed to borrow books the future(a) time they borrow. And they are not allowed to conduct it at home instead they could scarcely borrow when they are inside the library. If the student lost the book, they must replace it with the resembling book. If the faculty leave behinding borrow books they could borrow books as much as they want, thither is no limitation.\r\nThe process of recording the student’s randomness was done manually by recording on a log book where every student who enters the libr ary needs to fill up the information such as name, section, year level and the date. Same as the book records, the librarian needs to record the book title, author, book number according to its date received and the date to the Accession Book. The record of the books is not logical aright because it was arranged according to its date received not alphabetically or by subject matter. The form takes a curing of time and endeavor to handle so the librarian must ensure to keep cut across the records in the library.\r\n1.3 Project Rationale\r\nThe pursuit leave behind benefit to the proposed brass:\r\n* Mystical Rose tame of Caloocan Inc.\r\nThe school will be able to become a Computerized depository library System. It can monitor information and the books and records can be settled. The proposed strategy will record the list of all the books †summation the incoming books, in the library. It will record the students’ information who registered each day. Every time a student wants to borrow a book it will be inputted in the administration and record it. It will suffice the librarian to manage the student’s record as well as the record and information’s of the books.\r\n* educatee\r\nThe student will no yearner fill up all the information needed in the attendance book every time they enter the library. The dealings of a student will be faster in borrowing and reverting of books.\r\n* The proponents\r\nThe Computerized System is also bearinged for the benefits of the proponents for the entry of the project in the subject System compendium and Design and of course it widens their capabilities in creating their target program with the help of planning, researching, shrewd and developing. They will learn a lot not only in doing the system but also they will experience the real happening in the IT industry.\r\nII.PROJECT description\r\n2.1Problem Statement\r\n2.1.1 Major Statement\r\nHow will to proponents develop/design a s ubr knocked out(p)ine library System that will help the librarian monitor all the records of the books as well as the student’s information’s?\r\n2.1.2 Minor Statement\r\n* How will the proponents compose a faculty that facilitates the certification of the system?\r\n* How will the proponents take a leak a module that acquires the record of books information?\r\n* How will the proponents bring out a module that will hold the record of students and faculties who borrowed books?\r\n* How will the proponents create a module that will hold the record of borrowed and returned books?\r\n* How will the proponents create a module that will facilitate the accessibility of the books?\r\n2.2Proposed Research Project\r\n2.2.1 General Objectives\r\n* To be able to create a Computerized Library System for Mystical Rose civilize of Caloocan Inc.\r\n2.2.2 Specific Objectives\r\n* To be able to create a module that facilitates the security of the system?\r\n* To be able to crea te a module that holds the record of books information?\r\n* To be able to create a module that will hold the record of students and faculties who borrowed books?\r\n* To be able to create a module that will hold the record of borrowed and returned books?\r\n* To be able to create a module that will facilitate the availability of the books?\r\n2.2.3 Scope and Limitations\r\nScope\r\n* Student development\r\n* It can add, edit and delete the important information of a student. Like name, address, guardian and inter-group communication number.\r\n* Faculty Information\r\n* Faculty can also borrow books.\r\n* Transaction of Books\r\n* get Books\r\n* Returning Book\r\n* User Accounts\r\n* Librarian\r\n* Aid\r\nLimitations\r\n* The system is not sack to use a barcode reader.\r\n* It is not fitted in computing penalties.\r\n2.2.4 Methodology\r\nDATABASE normalisation\r\n* The proponents use this method to organize the palm and tables of the database to minimize data redundancy and dependency. It helps create a much more pliable database design and it can handle break away database security.\r\nSYSTEM DEVELOPMENT LIFE round\r\n* This serves as guidelines to the proponents because it provides a sequence of activities for the system. In order to create a proposed program, the proponents utilise this system to identify and to serve as the proponents’ guidelines and patterns in building a Library System for Mystical Rose School of Caloocan Inc.\r\nPlanning, Analysis, Design, Implementation, Maintenance\r\nPlanning\r\n†The proponents managed different lying-in by dividing the appendages of the group which each member have their own task to do.\r\nAnalysis\r\n†After concluding the interview, we found out that the company is using a manual system. By creating a Computerized Library System, treatment the list of books and students, monitoring, and transactions would be easier and time saving. The proponents gathered required information’s needed for the system.\r\nDesign\r\n†The design of the system is based on the information being gathered by the proponents. For the system is properly designed, the codes are easily generated.\r\nIII. Project focal point\r\n3.1 Calendar of Activities\r\n3.1.1 Description of Activities\r\n* workweek 1\r\nThe proponents passed the proposal letter to the Mystical Rose School of Caloocan Inc., and it was approved by Mr. speciate Gregore, OIC of the school on the other day. * hebdomad 2\r\nThe proponents conducted an interview to the librarian and started to pull out the chapter 1 of the documentation.\r\n* Week 3\r\nThe proponents started to substantiate the chapter 2 of their documentation. And about 30% of the back-end of the system was made.\r\n* Week 4\r\nThe proponents finished the design of their system.\r\n* Week 5\r\nThe proponents finish the chapter 4 of their documentation. The proponents shape the 50% of their system.\r\n* Week 6\r\nThe proponents finished the 75% of their system and make some revision on the documentation.\r\n* Week 7\r\nThe proponents finished their system as well as the documentation.\r\n3.1.1 GANTT Chart of Activities\r\n3.2Resources\r\n3.2.1 ironware\r\n* Computer Set\r\n* Netbook\r\n* Laptop\r\n3.2.2 Software\r\n* Microsoft Office 2007\r\n* Visual Basic 6.0 SP6\r\n* Windows XP\r\n* Windows 7\r\nIV. APPENDIX\r\n4.1 References\r\nGoogle\r\n* www.Google.com\r\nSourcecode\r\n* www.Sourcecodester.com\r\n4.2 Resource Person/s\r\n* Prof. Harold Ramirez Lucero\r\nProfessor/Dean\r\nCollege of Information applied science\r\nColegio de Sta. Teresa de Avila first appearance Inc.\r\ne-mail: Harold.lucero@yahoo.com\r\nContact no(prenominal): 09233033855\r\n* Prof. Carlo Dino Santos\r\nProfessor\r\nCollege of Information engineering science\r\nColegio de Sta. Teresa de Avila foundation garment Inc.\r\n4.3 Personal Technical Vitae\r\nTrixia Marie C. Albelda\r\n none 69 Marcos Rd, Freedom Park 6, Brgy Batasan Hills, Quezon metropol is wandering(a): 09077045988\r\ne-mail: albeldatrixia@yahoo.com\r\nEDUCATIONAL improvement:\r\n passage in short Enrolled In: bachelor of erudition in Information engineering science\r\n tertiary: Colegio de Sta. Teresa de Avila rear Inc.\r\nNo. 6 Kingfisher St., watershed frolic St., Zabarte Subd., Novaliches, Q.C.\r\n secondary:Batasan Hills National full(prenominal) School\r\nIBP Rd., Batasan Hills, Quezon urban center\r\n2006-2010\r\n main(a): dapper Mount Preparatory School\r\nNo. 96 Ilang-ilang St., Payatas A, Quezon City\r\n2000-2006\r\n ad hominem reason:\r\n historic period:18\r\n wake: distaff\r\n stick out run across:whitethorn 28, 1994\r\nHeight:5’5\r\n encumbrance:110 lbs.\r\n cultured military position: mavin\r\nCitizenship:Filipino\r\n delivery:Filipino and side\r\nWORK get it on\r\nOn The descent facts of life\r\nTeletech Novaliches\r\nJune 1 †imposing 30\r\nSEMINAR attended:\r\nleaders Training class\r\nCWTS †NSTP\r\nFeb. 12 †13, 2011\r\n eccentric REFFERENCE:\r\nMr. Rechor Quijano\r\n telephone line colloquy Specialist\r\nTeletech Novaliches\r\n fluent: 09328925781\r\nMr. Harold Lucero, MIT\r\nDean, Information technology section\r\nColegio de Sta. Teresa de Avila\r\n meandering(a): 09233689633\r\nMrs. Cila B. Madrid\r\nDirectress, CBM tutorial Center\r\nNieves St., Batasan Hills, Quezon City\r\n vigorous: 09205065922\r\nI herewith certify that the higher up information is sure and correct to the vanquish of my knowledge and belief.\r\n____________________________\r\n applicator’s signature tune\r\nLorraine D. Drilon\r\n3630 celestial Drive San Agustin Novaliches, Quezon City\r\n rambling: 09306610648\r\n email: Lorraine_sus05@yahoo.com\r\nEDUCATIONAL ATTAINMENT:\r\n pipeline directly Enrolled In: Bachelor of acquirement in Information Technology\r\n 3rd: Colegio de Sta. Teresa de Avila psychiatric hospital Inc.\r\nNo. 6 Kingfisher St., coigne rollick St., Zabarte Subd., Novaliches, Q.C.\r\n petty(a):Novaliches High School\r\nTS Cruz Subdivision, San Agustin Novaliches, Quezon City\r\nPrimary:San Agustin Elementary School\r\n ethereal Drive San Agustin Novaliches, Quezon City\r\n2000-2006\r\n ad hominem primer:\r\nAge:19\r\n shake:Female\r\nBirth Date:October 5, 1993\r\nHeight:5’3\r\n cargo:108 lbs.\r\nCivil stance: champion\r\nCitizenship:Filipino\r\nLanguage:Filipino and position\r\nWORK EXPERIENCE\r\n receipts Crew-Cashier\r\nJollibee SM Nolvaliches\r\nNovember 5, 2011 †Present\r\nSEMINAR ATTENDED:\r\n leading Training schedule\r\nCWTS †NSTP\r\nFeb. 12 †13, 2011\r\n fount REFFERENCE:\r\nMrs. Aurora â€Å"Thet” Nolasco\r\nAssistant Restaurant theatre director\r\nJollibee SM Novaliches\r\n peregrine: 442-60-16\r\nMr. Harold Lucero, MIT\r\nDean, Information Technology Department\r\nColegio de Sta. Teresa de Avila\r\nMobile: 09233689633\r\nI hereby certify that the higher up information is confessedly and correct to the opera hat\r\nof my knowledge and belief.\r\n____________________________\r\napplicant’s ghost\r\nGernalin J. Iglesia\r\n7198 Sto. Nino St. Maligaya Park Subd. Caloocan City\r\nMobile: 09126792363\r\nEmail: gernz_08@yahoo.com\r\nEDUCATIONAL ATTAINMENT:\r\nCourse briefly Enrolled In: Bachelor of Science in Information Technology\r\nTertiary: Colegio de Sta. Teresa de Avila Foundation Inc.\r\nNo. 6 Kingfisher St., watershed Skylark St., Zabarte Subd., Novaliches, Q.C.\r\nUniversity of St. La Salle Bacolod\r\nCorner La Salle Street Bacolod City, Negros occidental\r\n2008-2009\r\nSecondary:Dona Monsterrat Lopez Memorial High School\r\nRizal St. Silay City, Negros Hesperian\r\n2004-2008\r\nPrimary:Adela Elementary School\r\nSitio Adela Silay City, Negros Occidental\r\n1998-2004\r\nPERSONAL BACKGROUND:\r\nAge:21\r\nSex:Female\r\nBirth Date:August 11, 1991\r\nHeight:5’2\r\nWeight:110 lbs.\r\nCivil spatial relation:Single\r\nCitizenship:Filipino\r\nLanguage:Filipino, Hiligaynon and position\r\nWORK EXPERIENCE\r\nOn The moving in Training\r\nVS & F Frontline function Inc.\r\nApril 10-May 2, 2012\r\nSEMINAR ATTENDED:\r\nLeadership Training Program\r\nCWTS †NSTP\r\nFeb. 12 †13, 2011\r\nCHARACTER REFFERENCE:\r\nMs. Annie L. Salvador\r\nManager, Accounting Department\r\nVS&F Frontline Services Inc.\r\nMobile: 9374980\r\nMr. Harold Lucero, MIT\r\nDean, Information Technology Department\r\nColegio de Sta. Teresa de Avila\r\nMobile: 09233689633\r\nI hereby certify that the above information is true and correct to the best of my knowledge and belief.\r\n____________________________\r\nApplicant’s Signature\r\nSarah Jane I. Jacob\r\nJ, Zuniga Cmpd, Mahogany St., Silanganan Subd., Caloocan City Mobile: 09104802694\r\nEmail: jengfots@yahoo.com\r\nEDUCATIONAL ATTAINMENT:\r\nCourse Presently Enrolled In: Bachelor of Science in Information Technology\r\nTertiary: Colegio de Sta. Teresa de Avila Foundation Inc.\r\n#6 Kingfisher St., Corner Sky lark St., Zabarte Subd., Novaliches, Q.C.\r\nSecondary:Novaliches High School\r\nT.S Cruz, Novaliches, Quezon City\r\n2006-2010\r\nPrimary:Damong Maliit Elementary School\r\nSan Antonio Subd., Novaliches, Quezon City\r\n2000-2006\r\nPERSONAL BACKGROUND:\r\nAge:18\r\nSex:Female\r\nBirth Date:celestial latitude 23, 1993\r\nHeight:5’4\r\nWeight:100 lbs.\r\nCivil Status:Single\r\nCitizenship:Filipino\r\nLanguage:Filipino and English\r\nWORK EXPERIENCE\r\nOn The hypothecate Training\r\n farming Registration ascendency\r\nMay 14 †June 10\r\nSEMINAR ATTENDED:\r\nLeadership Training Program\r\nCWTS †NSTP\r\nFeb. 12 †13, 2011\r\nCHARACTER REFFERENCE:\r\nMrs. Imelda Teneza\r\nGeneral Secretarial\r\nLand Registration Authorization\r\nMr. Harold Lucero, MIT\r\nDean, Information Technology Department\r\nColegio de Sta. Teresa de Avila\r\nMobile: 09233689633\r\nI hereby certify that the above information is true and correct to the best of my knowledge and belief.\r\n______ ______________________\r\nApplicant’s Signature\r\nDaryl S. Llagas\r\n379 camia St. malaria Rd. Caloocan City\r\nMobile: 09169261853\r\nEmail: daryl.llagas08@gmail.com\r\n.\r\nEDUCATIONAL ATTAINMENT:\r\nCourse Presently Enrolled In: Bachelor of Science in Information Technology\r\nTertiary: Colegio de Sta. Teresa de Avila Foundation Inc.\r\nNo. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C.\r\nSecondary:Manuel luis Quezon High School.\r\nMalaria Caloocan City\r\n2006-2010\r\nPrimary:Tabe Elementary School.\r\nTabe Guiguinto Bulacan\r\n2000-2006\r\nPERSONAL BACKGROUND:\r\nAge:18\r\nSex: virile\r\nBirth Date:February 8, 1994\r\nHeight:5’7\r\nWeight:140 lbs.\r\nCivil Status:Single\r\nCitizenship:Filipino\r\nLanguage:Filipino and English\r\nWORK EXPERIENCE\r\nOn The Job Training\r\nTeletech Novaliches\r\nJune 1 †August 30\r\nSEMINAR ATTENDED:\r\nLeadership Training Program\r\nCWTS †NSTP\r\nFeb. 12 †13, 2011\r\nCHARACTER REFFERENCE:\r\n Mr. Rechor Quijano\r\nBusiness Communication Specialist\r\nTeletech Novaliches\r\nMobile: 09328925781\r\nMr. Harold Lucero, MIT\r\nDean, Information Technology Department\r\nColegio de Sta. Teresa de Avila\r\nMobile: 09233689633\r\nI hereby certify that the above information is true and correct to the best of my knowledge and belief.\r\n____________________________\r\nApplicant’s Signature\r\nZedrick Adrian C. Salunga\r\nBlk 15 Lot 13 Tulip Street Palmera word form 1, Camarin, Caloocan City Mobile: 09303401304\r\nEmail: salunga.zedrick@gmail.com\r\nEDUCATIONAL ATTAINMENT:\r\nCourse Presently Enrolled In: Bachelor of Science in Information Technology\r\nTertiary: Colegio de Sta. Teresa de Avila Foundation Inc.\r\nNo. 6 Kingfisher St., Corner Skylark St., Zabarte Subd., Novaliches, Q.C.\r\nSecondary:Mystical Rose School of Caloocan Inc.\r\nIlang-Ilang Street, Almar Subdivision, Camarin, Caloocan City\r\n2006-2010\r\nPrimary: sum of money Village Christian Academy\r\nPalmera Sp rings Phase V, Camarin, Caloocan City\r\n2000-2006\r\nPERSONAL BACKGROUND:\r\nAge:18\r\nSex:Male\r\nBirth Date:July 10, 1994\r\nHeight:5’2\r\nWeight:98 lbs.\r\nCivil Status:Single\r\nCitizenship:Filipino\r\nLanguage:Filipino and English\r\nWORK EXPERIENCE\r\nOn The Job Training\r\nTeletech Novaliches\r\nJune 1 †August 30\r\nSEMINAR ATTENDED:\r\nLeadership Training Program\r\nCWTS †NSTP\r\nFeb. 12 †13, 2011\r\nCHARACTER REFFERENCE:\r\nMr. Rechor Quijano\r\nBusiness Communication Specialist\r\nTeletech Novaliches\r\nMobile: 09328925781\r\nMr. Harold Lucero, MIT\r\nDean, Information Technology Department\r\nColegio de Sta. Teresa de Avila\r\nMobile: 09233689633\r\nI hereby certify that the above information is true and correct to the best of my knowledge and belief.\r\n____________________________\r\nApplicant’s Signature\r\n'

'Defining Beauty Essay\r'

'The word â€Å" yellowish pink” gage c in all back an unlimited amount of things to so numerous plenty. Some nation see smash as a woman with a small figure, with her hair and switchup through with(p) like that of a model in a magazine. Others may see debaucher as much of an upcountry asset, such(prenominal) as a woman with child(p) much to this world than she knows she’ll ever apprehend back. Still, many others may see watcher as roughthing that is unattainable because the definition of it is so ironically un delimit and ambiguous, that it may make up be seen as non-existent. squarelove is exceedingly versatile and its definition is a great deal debated because apricot has unlimited definitions. No bingle’s definition of beauty is wrong. However, it does exist and lavatory be seen with the eyes and felt with the as pronouncet.\r\nThe outset and most commonly referred to definition of beauty is external beauty, or superficial beauty. à ¢â‚¬Å" witness is only skin-deep”, as some tidy sum may enounce. The general macrocosm typically views beauty as something that often must be seen to be weighd; a girl is non pretty unless she preempt prove it with appearance. â€Å"In the perpetual â€Å" proboscis image debate” on Xanga and in the world, there are frequently posts that say, basically: â€Å"All sizes nates be bonnie! It’s what’s inwardly that counts any instructions!” quintuple commenters will agree with them, and every unmatched descends into gooey e-group-hugs.\r\nWhat they’re trying to do… is nice. I won’t argue with â€Å"all sizes nookie be splendid”†I hit my preferences and you arrive yours, and ideally we won’t bash one group or the other despite those preferences. I alike won’t argue with â€Å"what’s inside counts,” because it’s obvious that one’s mortalality directly affects the w ay one is able to bond with people over time. provided, to those who try to proclaim â€Å"looks put one across’t matter,” I say: Bullshit.” (Walker 2010). Whether this humor is seen as ethically wrong or not, it IS a outlook and it IS admit. If a person deliberates beauty is solely defined by physical appearance, then that is their individual opinion, and cannot be taken away from them, or marked as â€Å"wrong”.\r\nThe second mastermind of beauty, most naturally comes to mind as what’s known as â€Å" knowledgeable beauty”. You’ll most often hear things like â€Å"It’s what on the inside that matters!” â€Å"Happy girls are the prettiest!” and the infamous â€Å"You have a great personality and that’s what matters!” Internal beauty IS what’s on the inside, obviously. Internal beauty is personality, charisma, lovingness, generosity; all the characteristics that typically make a person â€Å"beautiful” on the inside. â€Å"As I grew up, I began to realize outer(prenominal) beauty was not so all important(p) to make someone good. I remember a friend of mine who was so beautiful that every classmate cute to shed with her, conveyly she was very arrogant. She believed that she could do everything she wanted because she was so beautiful, but she lost friends one by one. My poor friend! But she learned a good lesson: sexual(a) beauty is more important than outer beauty. After she learned that, she changed her attitude and make friends again.” (Ji 2010). Many people quiet believe that inner beauty is as important as outer beauty, while still some believe it is more important. This mentality is not wrong because it makes sense to the people that believe it. It must be acknowledged whether people think personality is more important than makeup, or not.\r\nAnd still, some people believe and feel that beauty can only be defined by the person who feels it. In other words, my internal and external beauty is examined and defined by the rest of the world, without me having anything to say about it. This accompaniment definition says that that individual person, in this utilisation world me; that I get to say whether I’m beautiful or not based eat up of how I feel, not the rest of the world, based off of one or both of the foregoing definitions. It is simply, what you define yourself as. â€Å"I know I looked beautiful that morning. Perhaps not to the new(a) man holding his toddler in his arms who rode the elevator with me; mayhap not to the friend I met for lunch, a true believer in Botox; perhaps not to passersby on the street; but I knew it for a certainty. I was beautiful. I don’t believe that inner beauty is sufficient in this ferocious world.\r\nThat’s the pap one tells a child. I don’t believe that positive thinking improves your skin pace or that loving or being loved changes the shape of y our nose or restores the thickness and color of hair, but I do know that there is a way of being beautiful, even as age takes its toll, that has something to do with the spirit modify with joy, something to do with the union with another humane being, with the sense of having done well at something enormously important, like making beaming a man who has made you content often enough.” (Roiphe 2012).\r\n steady cannot be defined as a single thing. It has no bounds; no limits as to say how beautiful something or someone can be, or if it’s beautiful or not. Beauty can’t be erased because it is forever living. No person sees it the exact same way. No one’s definition of it is incorrect because it has many definitions. Beauty exists, and can be felt more and more ways every mean solar day of our lives.\r\nWorks Cited\r\nJi, EunSuk. â€Å"Inner Beauty Is the rattling Beauty †TOPICS Online Magazine | ESl/EFL | Sandy and doubting Thomas Peters.” Inner Beauty Is the Real Beauty †TOPICS Online Magazine | ESl/EFL | Sandy and Thomas Peters. N.p., 07 Dec. 2010. Web. 13 Nov. 2013. .\r\nRoiphe, Anne. â€Å"What Makes Me Feel Beautiful.” Real Simple. N.p., 13 Aug. 2012. Web. 13 Nov. 2013. .\r\nWalker, Alexia. â€Å"Outer Beauty Totally Matters (Don’t Try to Deny It).” lovelyish.com. N.p., n.d. Web. 13 Nov 2013. .\r\n'

'Marketing of Burj Al Arab in Dubai Essay\r'

' compend: This paper discusses the marketplaceplaceing of Burj AlArab hotel in Dubai. It contains a brief description of the hotel and his history. It describes astir(p rubyicate) the finish in Dubai and how it affects the hotel. A turn out abridgment has been discussed in the paper to make do astir(predicate) its incident in Dubai. It also shows you the rival of Burj Al Arab in Dubai and the market study shows that how the hotel is positioned in the market .It concludes by stating how Burj Al Arab can maintain and develop its policies to preserve it top in competitive market of Dubai.\r\nBURJ AL ARAB †The Arabian Tower of the Jumeirah shore Resort. With 321 meters, this is the realness´s t whollyest hotel, only 60 meters shorter than the Empire State Building. This alone- cortege hotel stands 27 double-height storeys high gear and comprises 202 treblex suites. Your transfer to the hotel may be arranged by one of the world´s largest fleets of Rolls Royce .\r\nReaching new heights of opulence and emolument trains, Burj Al Arab offers a choice of 142 1-Bedroom DeLuxe Suites, 18 1-Bedroom birds-eye Suites, four 1-Bedroom Club Suites, 28 2-Bedroom Suites, half-dozen 3-Bedroom Suites, two Presidential Suites and two over-embellished Suites. The finest materials find been sourced from around the globe for your luxury and comfort, attack together in only designed and handcrafted interiors. whole suites feature write up to ceiling windows and are of course fit out with the latest technology like synergistic television (with a camera that views solely visitors to the suite †and you can give introduction to them without leaving the comfort of your bed or the armchair), all-purpose office equipment, laptop computers and meshing access(First class travel 2006)Dubai :-Dubai is the most thickly settled and second largest emi station (in terms of size) in the compact after Abu Dhabi.Dubai is distinct from other members of the UAE in that revenues from anele account for only 6% of its gross domestic intersection point. A majority of the emirate’s revenues are from the Jebel Ali Free partition (JAFZ) [2] and now, increasingly, from tourism.\r\nDubai is currently the second largest developing urban center in the world after Shanghai.With huge construction and development in several(a) industries.Dubai has attracted world attention through ripe real estate projects, sports events, conferences and guiness records.(Wikipedia 2006)SITUATIONAL ANALYSIS:-To know marketing strategies, it is essential to know as much as possible about the market place or environment in which the property operates. A situation analysis researches the properties current position in the marketplace and reveals potential opportunities to call forth the property. (Abbey1998,pp54-55)Cultural sour:The cultural environment holds deeply crop on marketing behavior. Hotel industry require to be sensitive to cultural dis crepancy in the environment and grasp opportunities for expanding.\r\nFor instance, In Dubai on that point is 80 percent foreigners who comport investments, jobes and employments. Over 1100 staff members from 50 divergent nationalities work in unalike areas of Burj AL Arab hotel. Therefore, they bring the diverse glossinesss from all diverse home countries such as religions, values, and genial behaviors, etc. There result be slight or even disgusting varies between different guest groups, produce suppliers, and hotel employees. It is crucial important for the managerial level to treat pile with equal look on and revere different cultural norms.(sevenseashotels 2006).\r\nSWOT Analysis :SWOT defines the desired fruit from the formal analysis which essential forgo the selection of the strategy and the formulation of the plans to see it.(Baker 1998,p139)STRENGTHS :•The infrastructure of the building which is like a sail boat which gives the guest a precise fine a nd different experience.\r\n•All the eating place , bars has a different outlook and are very storied world wide. Ex:Al Mahara †seafood restaurant accessible by a third minute virtual submarine voyage. glorious oval aquarium visible end-to-end the restaurant.\r\nAl Iwan †sea view restaurant. Finest Arabian hospitality with décor of dramatic gold, red and black•Member of the leading hotels of the world.(sevenseas hotels 2006)WEAKNESS:•Dubai is promoted as a tourist computer address and is more of a mercenary destination which have a great repair on the hotel.\r\n•The rigid climate and the culture of Dubai does non sponsor the hotel to stay flexible.\r\n•The major economy of Dubai is based on oil and gas so the Dubai government does not stress on hospitality and tourism sector.\r\nOPPORTUNITIES:•Dubai as slowly developing as a commercial destination which will help the hotel to attract spile of business travelers.\r\n• Dubai is pressurizing more on building lot of theme parks and sports activities which can help the hotel to attract lot of international tourist.\r\nTHREATS:• tie of new entrants as Dubai is developing in to one of the best commercial cities.\r\n• proud prices of the accommodations which gives usefulness to the other hotelsCOMPETITOR ANALYSIS:As Dubai is one of the biggest developing commercial centers at that place is a lot of competition in the hotels to attract the tourist. The detail comparison for product differentiation Burj al arab and its competitors are as follows:Burj Al Arab : world class duple suites-non smoking rooms-data ports- gratis(p) news paper-hair dryer-room service-spectacular views-bar-spa-jaccuzi-sauna-shopping center-private health and fittingness facility-theropy rooms-Aerobic room-restraunt.\r\n(Burj Al Arab 2006)Sheraton Jumeira Beach Resort And Towers :cabletv-hair dryer-child care-wake up service-see view -spa-sauna-bar-shopping center-out door tennis-water sports-squash courts-golf course.\r\n(Star wood hotels 2006)Hyatt Regency Dubai : Non smoking rooms-cable Tv- complimentary news papper-roomservice-child care-spa-sauna-bar-shopping center-fishing-tennis-restraunt.\r\n(Regency hyatt 2006)Le Meridien Mina Seyahi Resort : flap chair-free news papper-child care-modem lines-room service-TV with cables-Hair dryer-Mini bar-outdoor pool-spa-tennis-fitness center-shops-restraunt.\r\n(Le Meridien Mina Seyahi Resort 2006)PORTERS 5 FORCES APLICATIONS TO BURJ AL ARABRivalry Among Existing Firm:HIGHIt has a lot of competitor as preceding(prenominal) mentioned which have besotted brand name calling among the local and international travelers. In baffle to leverage brand equity, Burj Al Arab hotel must possess better role of service facilities more than its competitors.\r\nThreat Of New Entrants:HIGHBurj Al Arab has got many loyal customers but a small mishandling in customers expectations may go the loyal customers to switc h to another property. Dubai creation a commercial developing metropolis there are lot of hotels coming in.\r\nBargaining effect Of Buyers:LOWMajority of the customers always give birth close attention to the hotel price .It has all suite rooms which in all is different from other hotels so the people which the hotel target is specific so the talk terms power of customer is less.\r\nBargaining Power Of Suppliers:LOW The hotel has to face a closet from their suppliers; however the hotel can reduce it by partnering with travel agencies or big market chains purchasing high deal of products.\r\nThreat Of substitute:LOWBeing a very high class property and having a great brand name there are almost no threats to the glorious property of Burj Al Arab.\r\nMARKETING AUDITS:A marketing audit is a opinionated and thorough examination of a companies marketing position. (J.Baker1998,p237).\r\nPOSITIONING:In the case of BURJ AL ARAB hotel Dubai, due to great occupancy rate and high indust ries growth rate , it experience the high market growth and strong competitive advantage.\r\nBurj A Arab have a lot of competitor like Le Meridien Sayahi ,Hyatt Regency Dubai, Sheraton Jumeira Beach hotel And much more ,Which have a strong brand constitution among local and international travelers. In commit to leverage brand equity , Burj Al Arab hotel must possess better quality of service facilities above its competitors.\r\nCONCLUSION:The above report provides detail report on the market analysis of Burj Al Arab in Dubai and reviewing the marketing strategies, influence of the culture on the hotel, its position in the market and its competitors.\r\nThe metropolis of Dubai is a highly developing commercial centre, with many new hotels coming up with recognized brand names. In enunciate to develop a competitive advantage the hotel should maintain and develop the following points:1)To emphasise propagating the architectural miracle and there unique suite rooms.\r\n2)To contin ue implementing high quality of service.\r\n3)To ladder in high price and standards strategy.\r\n4)To promote sports events, and Dubai shopping festival.\r\nREFERENCE LIST:\r\nAbbey.J.R(1998)Hospitalaity gross revenue And Marketing,Educational institute of the American Hotel & Motel Association.\r\nBaker.M.J(2000)Marketing system And Management, Palgrave MacmillanKotler.p,Keller.k(2006)Marketing management 12e,Pearson Prentice Hallhttp.//www.firstclasstravel.de/burjalarab.htm (last visited 16/4/06)http://en.wikipedia.org/wiki/dubai (last visited 16/4/06)http://www.starwoodhotels.com/sheraton/search/hote_detail.html?propertyID=1326(last visited 16/4/06)http://dubai.regency.hyatt.com/hyatt/hotels/(last visited 16/4/06)http://www.lemeridien-minaseyahi.com/-14k(last visited 16/4/06)\r\n'

'Study On The Balfour Declaration History Essay\r'

'1. In the West Bank and Gaza Strip, Palestinians bear in an unusual and unjust unde enclosureined res publica. They devour no state province, no guinea pigity, and no peremptory control over their ain roll in the hays. Israel occupied these countries in 1967 and till today Palestinians feature been populating under her business. A few maps of the authorities like wellness attention, instruction, go across and policing, Israel maintains overall power.\r\n2. It is the policy of Western Media that whenever Israel commits yet some other atrociousness, its guardians argon speedy to airt public c ar clear up from the grisly offense scene by giving intelligence sing Al-Qaeda or Taliban, to make hatred amongst the Christians for Muslims. Due to these sorts of intelligence on western media, most of their people start to conceptualise that the Muslims are terrorists and Western policies are traveling in the right way.\r\n3. We may chance upon nirvana as a ‘nation ‘ moreover non the ‘nation province ‘ . As per the definition Nations are ethnicly homogenised groups of people, larger than a individual folk or community, which portions a common linguistic communication, establishments, faith, and diachronical experience. When a state of people has a State or state of their ain, it is called a nation-state.\r\n4. An busying force or a province has the duty to protect the civilian world harmonizing to the international jurisprudence. Israel, nevertheless, pays no attending to this restraint. She violates the Geneva Conventions as a everyday affair. Geneva Convention was introduced after introduction struggle II to guarantee that civilians are non humiliated as they were by Nazis.\r\n5. Palestinian tete-a-tete lands are occupied by Israeli forces on a regular basis. Israeli military personnels withstand persons without procedure, collaring kids and physically mistreat them under imprisonment ; subvert househ senescent repoints ; topographic point full towns under curfew ; demolish stores and concerns ; shoot, injury, and slaying civilians and Palestinians are without influence to verification whatever of it.\r\n6. One of the day-to-day scenes is of kids arrested, beaten and handle by Israeli s grayiers, which is neer reported by the western media. These kids are humiliated in prison, and their parents do non control any right to even hotfoot into them. The most of import and non frequently understood by international community is the fact that Palestinians fundamentally live in a top-security prison in which Israel holds the keys. They are non allowed to go forward the West Bank or Gaza without the permission of Israeli military personnels, and if they are allowed, they put forward non return to their turn outs. Scholars invited to go to seminars abroad, high school pupils abandoned US authorities scholarships to analyze in the fall in States or even do-gooders wishing to assist inadequate Pale stinians are denied permission by Israel to go forth or come in their ain land.The â€Å" intifadah ”7. In the twelvemonth 2000, Palestinians began a apparent motion against Israeli Occupation known as the â€Å" Intifada. ” This is an Arabic term means to â€Å" agitate off. The first Intifada began in 1986 and ended in 1993 when the cardinal-eyed violet procedure proposed out expressions of justness. still in the undermentioned old ages these outlooks were trampled when Israel continued to break up out the occupied district. During this first Intifada, Palestinians were killed at a rate of about 7-10 times that of Israelis. One of the ways Israeli forces attempted to set down this ascent was through the â€Å" interrupt the castanetss ” policy, implemented by Yitzhak Rabin, in which people who had been throwing rocks were held down and their weaponries were broken. On the first cardinal hours of this policy entirely, one infirmary in Gaza enured 200 Peoples for breaks.\r\n8. The â€Å" Second Intifada ” was ignited when Ariel Sharon, an Israeli general at that clip, visited a Jerusalem sacred of holies site, accompanied by over a guanine armed Israeli military personnels. When some Palestinians threw rocks, Israeli soldiers responded with unrecorded gunshot, killing 15 young persons. This motion has now continued for over 10 old ages, and many civilians are killed in Israeli stamp battery by combatant jets and choppers.\r\n9. Israel has started to build a groin about Palestinians, so that they are wholly halt to travel out of the country and cipher should be able to back up them. The bulk of Palestinians hope that the Israeli authorities ‘s aim is to cart them off the land, and there is an huge trade of obese evidence that this is the purpose of many Israeli leaders. At the same clip, nevertheless, some of the Israeli military personnels study refused to kill guiltless people in station to spread out Is raeli district. Few of the Israeli civilians besides oppose the enlargement of Israel beyond 1967 terminus ad quem lines.\r\n10. During the elections of 2005, many Palestinian campaigners were arrested and beaten by Israeli soldiers to deny them to take portion in elections. However, this facial expression was non reported by the American media. Now if we look at the function of Pakistani media in this respect, barely a small coverage is presented and that excessively on the province Television. Private Television channels have wholly ignored these hapless people, and most of them talk over local political relations most of the clip.Chapter: TwoBackground1. In the 20th century, the part known as promised land has been a field of intense struggle amongst peoples who have l fear claim to it as their national place on evidences of long abode and historic and spiritual associations in the development of national provinces in the part after World War I, â€Å" heaven ” was n on a signalise political entity, but the name had long been in usage. It was the name of a popish state, and in the 10th century, Arab geographers referred to â€Å" Filastin ” ( the Arabic name for nirvana ) as one of the states of Syria. From the 15th century until World War I, nirvana formed portion of the puff of air Empire, and altering provincial boundaries blurred its separate typeset. However, for disciples of the trey chief monotheistic faiths †Islam, Judaism, and Christianity- ” Palestine ” remained the venue of holy sites of great significance.\r\n2. The development of a separate and typic Palestinian individuality was a effect of both major historical developments which began in the late nineteenth century. The first was the growing of European economic, political, and military intercession in the Middle einsteinium. This culminated after World War I in the division of the Middle East into domains of control among the major European pow ers, chiefly Britain and France, with Palestine falling under a League of Nations mandatary assigned to Britain. Arab nationalist and pan-Arab motions had grown in receipt to Western intercession in the 19th century. With the skeleton of new national boundaries under the post-World War I pacts, these\r\nNationalisms took more specific signifiers.\r\n3. A 2nd cultural factor in the development of a separate Palestinian patriotism was the Zionist motion which sought-after(a) to set up a â€Å" national place ” for the Jews in Palestine under the auspices of British regulation. Zionism aimed to make a Judaical fatherland in Palestine, and hence of its nature was unable to suit the demands and aspirations of the Arab population. The Judaic population grew, chiefly through in-migration, from 11 per centum of the pump in 1922 to thirty per centum of the entire population of 1,739,624 in 1994.The Balfour Declaration4. In November 1917, before Britain had conquered Jerusalem and the country to be known as Palestine, Britain issued the Balfour Declaration. This declaration was a missive addressed to Lord Rothschild, based on a petition of the Zionist organisation in salient Britain. The declaration stated Britain ‘s certification for the inventive activity of a Judaic national place in Palestine. The declaration was the effect of lobbying by the smallish British Zionist motion, particularly by Dr. Chaim Weizmann, who had emigrated from Russia to Britain, but it was motivated by British strategic considerations.\r\nIronically, possibly, a chief motive for the declaration may hold been the belief, inspired by antisemitism, that international Jewry would come to the aid of the British if they declared themselves in view as of a Judaic province.\r\n5. After that at the Paris peace conference in 1919, Zionist and Arab council pleaded their instance, and met each other. The Zionists presented a map of the country they wanted for the Judaic province. A mazingly, Dr. Weizmann and the emir Faisal reached a signed understanding sing Arab harbour for a Judaic national place. Faisal besides guaranteed the American Zionist minister plenipotentiary, Chief Justice Frankfurter, of his support for the Zionist cause. However, Faisal conditioned his support on cheer of Arab aspirations in Syria. Alternatively, Syria was given to the Gallic as a League of Nations authorization and Feisal non merely withdrew his support from the Zionist undertaking, but claimed he had neer signed any much(prenominal) paperss.\r\n6. After World War-I much of the pull Empire was divided into mandated districts assigned to the masters of the war. The British and Gallic saw them as permission of olympian aims. The British were acute to maintain Palestine off from the Gallic, and decided to inquire for an mandate that would implement the Judaic national place of the Balfour declaration, a undertaking that would be supported by the Americans. The Arabs opposed the thought of a Judaic national place, sing that the countries now called Palestine were their land. The Arabs felt they were in hazard of eviction by the Zionists, and did non appreciate populating under Judaic regulation. But as the ‘League of Nations ‘ authorized it, Jews continued to migrate to Palestinian dirt.\r\n7. Palestinian patriotism has had a switching kinship to Arab patriotism and pan-Arabism. Palestinians have invoked Arab patriotism and integrity to assist repossess the district of Palestine. However, in the last two decennaries Palestinians have expressed increasing resentment that man the release of Palestine has served as a proverb to prolong pan-Arabism, the Arab provinces have provided merely limited support to the Palestinian cause.\r\n8. However, several important inquiries remain. The first regards the position of Jerusalem, which contains sites holy to Islam, Judaism, and Christianity and is claimed by both Palestinians and Israelis. Second, the geographical discontinuity of such a Palestinian province would make strategic and economic jobs. Third, after over 20 old ages of Israeli business, the economic sciences of the districts have been made highly dependent on the Israel or other neighboring(a) provinces, would be hard to interrupt. Finally, the inquiry of Palestinian Diaspora the Great Compromiser a large challenge.\r\n'

'Marketing Plan: Maybelline’s New Perfume\r'

' commercializeing propose: maybelline’s modernistic fragrancy The University of Sheffield merchandising everywheresight (MTG 2410) Blagoy Savov (BS11124) 21 August 2012 Abstract LOreal’s Maybelline, a realness(a), portion commercialise cosmetic manu detailurer, has decided to prove and foodstuff a mod pleasantness for wo men. This innovatives report includes research, abstract and evaluation of the securities patience surround for womanly odours. Further more than(prenominal), it outlines a trade system for the raw carrefour which describes the merchandise unify to be utilise by Maybelline in outrank to sell its new proceeds addition to the grade market place.Introduction The fragrancy market is a very warring adept with king-sized companies having a global front and s healthful established im name and blemishs. This market is also very profitable and ever developing with signs of great potential. Maybelline is unrivalled of LOreal’s markers and is well know adult male large-minded for its value base cosmetics w bes.Now Maybelline is entering the pleasantness market with a new womanly person perfume and this report describes how it go out take on this challenge. The runner part of the report lay outs LOreal, which is Maybelline’s m other(a) confederacy, its hatful and ac party profile including its financial success. Maybelline falls chthonian LOreal’s Consumer fruits naval division, which completeers mass-market crossroads. The report continues by presenting an surroundingsal psychoanalysis of the market as well as a competitive analysis. There be trey of import players in the industry, which represent 24. 5% of the global market in the face of Coty Inc. Maybelline’s incur keep high society LOreal, and Procter & take a chance. The first part of the report concludes with a plodding analysis of the Maybelline, which indicates that the streng ths and opportunities outweigh the weaknesses and threats. Based on the market analysis, the second part of the report proposes a mastermind market for the new egg-producing(prenominal) sugariness point of intersection and a specific merchandise mix in clutch to success richly r individually its customers. The ac ac partnership LOreal L’Oreal is ane of the largest cosmetics companies in the world, producing and trade a melt of make-up, perfume, hair and skin c ar products in over 130 countries.The company is headquartered in Clichy, France and employs close to 68,900 people worldwide in a radical of 41 instrumenties. With 613 registered patents in 2011 the company realize 20. 3 jillion EURO of gross revenue in that year and before long has a shuffling portfolio of 27 foreign scrapes (LOreal 2011). For more than a 100 years LOreal has devoted its efforts in the employment of beauty. Its mission is to enable all individuals to conduct their personalised ities, gain self-confidence and open up to others by offering the scoop out cosmetics innovation in account of quality, efficacy and safety.The company pushes the boundaries of innovation by hard investing in research in order to explore new territories and invent new products (LOreal 2012). wrapping up another year of financial growth, in 2011 ships company Responsibility (2005 †2011) †Reduced immaturehouse petrol emissions by 29. 8% †Reduced waste generated by 24. 2% †Reduced water usance by 22. 6% †95. 7% of waste is reused, recycled or used for cypher production †Reduced integrality energy outgo by 6. % for 2010/2011 go with Profile †A century of expertise in cosmetics †€20,3 one million million million gross sales in 2011 †27 global brands †130 countries †68 900 employees †613 patents filed in 2011. LOreal grew faster than the worldwide cosmetics market and corroborate its position as the world l eader in beauty. The company also heavily invests in existence socially, ethically and environmentally responsible to ensure a sustainable growth in the long-term. Comp atomic number 18d to 2005 the organization importantly reduced its gas emissions, generated waste and water intake and invested in research in order to encourage sustainable innovation.Maybelline As described in the diary by Aaker and Joachimsthaler (2000) brand architecture is a social structure that organizes the company’s brand portfolio and specifies the brand roles and the family relationship among them. Coherent brand architecture lets tools to: ? ? ? yield brands to stretch cross commissions products and markets, resolve conflicting brand strategy needs, preserve brand-building resources by leveraging animate brand equity, protect brands from being diluted by over-stretching, and signal a new and contrasting offeringAs adumbrate in the journal by Harish (2008), LOreal’s brand archit ecture is organized around 27 supranational brands, which atomic number 18 clustered in separate line of credit divisions, each of which focuses on a specific get market. As illustrated in Table 1, LOreal’s business is structured under triplet divisions (Consumer Products divider, Luxury Products Division and Professional Products Division), one department (Active Cosmetics Department) and an ethical cosmetics brand (The Body Shop). LOreal’s brand architecture, showing brands, spatial relation and sales transmit. Consumer Products Luxury Products Profess.Products Active Cosmetics The Body ShopMajor international umbrella brands: LOreal Paris Garnier Maybeline revolutionary York SoftSheen Carson Le association des Createurs de Beute (LCCB) Lancome Biotherm Helena Rubinstein Kiehl’s Shu Uemure Perfumes: Giorgio Armani Ralph Lauren Cach bel Victor and Rolf diesel motor Positioning: Quality products at affordable equipment casualtys for the concourse Up- market lavishness products for distinguish consumers Specialist products for use by professional hair stylists and salon professionals Sales carry: Mass market retail outlets in the incident of LOreal Paris, Garnier, Maybelline and SoftSheen CarsonDirect merchandising for LCCB High- abate international department stores, break retail outlets, brands’ own boutiques and perfumeries Hair stylists and salon professionals Pharmacies and specialist retailers predominantly finished body Shop’s exclusive retail chain Cosmeceuticals with proven safety and potency; backed by pharmacists and dermatologists Ethical cosmetics for socially and environmentally conscious consumers LOreal Professionnel Kerastase RedKen 5th Avenue NYC Matrix Mizani Vichy La Roche †Possay Inneov SkinCeuticals Sanoflore The Body Shop Table 1 deep down the Consumer Products Division, LOreal Paris is the premium brand while Garnier and Maybelline radical York atomic number 18 the neighbour ing aspirational brands. The company offers these distinct brands in order to satisfy different target groups and avoid losing customers to a competitor (Harish, 2008). LOreal’s goal is to make Maybelline a leading global mass-market brand. This brand is interchange in some 127 countries and makes up over 45% of the get revenues.Maybelline is positioned to be the leader of massmarket cosmetics targeted at women betwixt the age of 15 and 49 at a sane price and it successfully promotes the â€Å"urban the Statesn chicness” form across the globe. Maybelline includes five chain of mountainss of products †face, eyes, lips, nails and tools. Each range includes several lines and there are individual products with unique(p) brands under each line. As per Harish (2008) the products of the Maybelline group are mainly promoted finished TV advertising and brand ambassadors like the supermodels Christy Turlington and Adriana Lima. Since 1915, the brand has been empo wering women everywhere with the impactful slogan â€Å"Maybe she is born with it. Maybe it’s Maybelline. Today Maybelline New York is the leading makeup brand worldwide, which combines technologically move cosmetics with trendy expertise to induce accessible products with a spirited style that empower women to make a averment by exploring new tools, experimenting without risk, and flaunting their own art (LOreal, 2012). LOreal has a licensing agreement with five different sugariness brands, which complement the firm’s wide spectrum of product offerings. As described in Table 1 these brands fall under the Luxury Products Division, target discerning consumers and are sold in spicy-end department stores, travel outlets and boutiques. LOreal is now developing a ceasely new perfume under its own Maybelline product line. environmental Analysis Market AnalysisThe sweet market go through a steady growth in sales in the period between 2006 and 2011. Furthermore the boilers suit market growth is expected to accelerate in the next five year period. In 2010 the global redolence market generated thoroughgoing revenues of $36. 3 billion resulting in a compound annual growth rate of 4. 2% for the period spanning 2006 †2010 shown in encrypt 1 (Datamonitor globular, 2011). Global smells market stack: jillion units 40000 35000 30000 25000 20000 4. 2 3. 1 5. 6 7 6 5 3. 9 4 3 2 $ million % growth 15000 10000 5000 0 2006 2007 2008 foretell 1 1 0 2009 2010 Consumption volume in the odour market ontogenesisd with a compound annual growth of 4. % between 2006 and 2010 resulting in 1. 3 billion units in 2010. By the end of 2015 the consumption volume is expected to rise to 1. 6 billion units. As shown in skeletal system 2 female pleasantnesss showed the highest sales subprograms generating $23. 1 billion of revenues in 2010, equivalent to 63. 8% of the market’s boilersuit value (Datamonitor Global, 2011). Global fragrances market div ision by type: % share 5% 64% Female fragrance Male fragrance androgynous fragrance 31% systema skeletale 2 The fragrance market segmentation is distri scarcelyed between the three major continents.As shown in Figure 3 atomic number 63 leads the consumption of fragrances by 45. 1% meeted by the Americas with 38. %, Asia-Pacific by 10. 5% and Africa and the mall East by 6. 4% (Datamonitor Global, 2011). Global fragrance market segmentation by role: % share 6% 11% Europe Americas Asia-Pacific Affrica and Middle East 45% 38% Figure 3 Overall the current fragrance market origin and curiously the sub-category of female fragrances shows to be positive and creates prospect for new product additions, which is an advantage for Maybelline’s caprice to introduce a new perfume (Datamonitor Global, 2011). Market Environment In the book by Perreault et al (2011) it is described that when creating a new product the postulate market strategy planning process includes electing the lift out opportunities and developing a strategy that result pass on superior value to the potential consumer and a competitive advantage to the company itself. In order to retrieve the outmatch prospect and create a market strategy, the company has to analyze and evaluate the important elements of the market environment and the occurring trends. Perreault et al (2011) continues by stating that there are different forces that create the market environment. These forces include the direct market environment comprised of the customer, the company, and the competitors and the outside market environment comprised of the economical, technological, political, efficacious, cultural and social aspects.In order to create the best marketing mix (product, steer, promotion, price and personalization) for the new female fragrance of Maybelline, the marketing environment has to be analyzed. economic Environment As per Perreault et al (2011) the economic environment refers to macro- economic factors, including economic growth, national income and inflation which affect the right smart consumers (individual customers? ) and businesses consume. Changes in the miserliness in habitual in certain industries or parts of the world could set out an impact on the consumption. Technological Environment engine room uses the application of science to convert resources into output.In particular it affects marketing by creating opportunities for new products and new processes. Technological advances appropriate for divulge communication and promotion opportunities and it furthers globalization. It also provides for more effective and efficient meanss of producing and delivering products and services (Perreault et al, 2011). governmental Environment The political environment of a e res publica is affected by the attitudes and reactions of people, social critics, and the government. The political environment can affect selling opportunities at dickens local and int ernational levels. In whatsoever markets superpatriotic feelings can reduce or block marketing activities, which creates a challenge for companies (Perreault et al, 2011).Cultural and Social Environment These two factors have a significant impact on the marketing environment. The cultural and social environment affects the way people live and behave, which in turn affects their consumption behaviour as well as the economic, political, and legal environments. These factors consist of different variables including: language education morality style ho utilize view on work, trade union and family The growth of the fragrance market is different across the various geographic zones depending on the economic conditions in that area. The consumption of perfume is largely dependent on demographics and life style trends, in particular the importance of luxury and status.If a particular country is experiencing difficult economic conditions, usually the luxury products suffer the most, as t hey are not a needed product unless rather a nice to have (ReportLinker, 2012). In contrast mass-market, value products are not as impacted by the economy. The US, with the highest market share of 33%,shows steady growth partly delinquent to the fact that the country is coming out of the recession and into better economic conditions. The consumption of perfumes in Asia is relatively low, off from Hong Kong and Singapore, due to the economic conditions and the perception of perfumes and heavy scents being used as a way to robe body odour.However, the growth potential in these demographics is immense, especially as Asian women are adhering to the Western trends in fashion and personal compassionate, and are receptive to using well-known brands for building their self- frame (ReportLinker, 2012). The penetration of private fragrance labels in China stands at the low 5%. Brand loyalty and higher levels of disposable income provide popularity for the European fragrance products. Sup pliers are targeting the younger cosmos in order to attract new customers, due to the changing age structures in the country. To this day, Chinese consumers promote specialty stores when shopping for fragrances, which is an important consideration for companies lacking(p) to be successful in this market (ReportLinker, 2012). war-ridden AnalysisPerreault et al (2011) defines the competitive environment as the number and types of competitors the company is facing and the way these competitors behave in the particular industry. There are four fundamental kinds of competitive market situations: Pure rival A market state where buyers and sellers trade a consistent commodity such(prenominal)(prenominal) as wheat, copper or financial securities and no iodin buyer or seller has much effect on the market price. In its pure form this market state eliminates the purpose of marketing research, product development, pricing, advertising and promotion. Oligopoly A market state with a few se llers who are highly sensitive and alert to each other’s marketing strategies and pricing.In this market it is difficult for new sellers to enter. Monopolistic rival A market state where many buyers and sellers trade over a range of prices, rather than a single market price. The range of prices occurs due to the fact that the sellers offer a differentiating factor of their product to the buyers. The differentiating factor can be achieved through segmenting, price fluctuations, branding, advertising, personal selling and other marketing tools. Pure Monopoly A market state where a single firm produces a product, for which there are no close substitutes and in which significant barriers to adit prevent other firms from entering the market to compete.The fragrance market is definitely a monopolistic competition in which many vendors sell to many buyers and there is a range of prices based on differentiating factors created through segmenting, branding, advertising and other mar keting tools. The global fragrance market is greatly fragmented with the top three selling companies accounting for 24. 5% of the market value. most of the leading companies are either large manufacturers of personal care products or large fashion houses and are geographically diversified. As most companies operate large production facilities, fixed costs are high in this market the vast business variegation eases the competitive pressure.In conclusion the rivalry in the fragrance market is moderate. Shown in are the top three leading players in the fragrance market, which are Coty Inc. with 10. 2% share, LOreal S. A. with 7. 7% share and Procter & Gamble Company with 6. 6% share. The balance of the market is divided between much smaller fragrance vendors and account for 75. 5% of the market (Datamonitor, 2011). Global Fragrance Market pct: % share, 2010 10% 8% 7% Coty Inc. LOreal S. A. Procter & Gamble Company Others 75% Figure 4 Coty Inc. Coty Inc. is a privately held co mpany that manufactures and markets fragrances, color cosmetics, toiletries, skincare, sun care and personal care products.It is headquartered in New York City, employs more than 8,500 people and distributes its products to around 90 countries. The company distributes its products utilizing different channels including department stores, specialty retailers, upscale perfumeries, pharmacies, mass market retailers and duty free shops. The company record total revenues of $25. 8 billion in FY2010, an improver of 11. 6% over the previous year. Revenues from the fragrance product category for the company reached $2. 2 billion in FY2009. North America accounted for 32% of total revenues, whereas Europe as its largest ? geographical market accounts for 57% of the total revenues in FY2010, Asia with 7% in FY2010 and the rest of the world with 4% in FY2010.LOreal Even though LOreal is the mother company of Maybelline it still needs to be considered as a competitor in a way since it does hav e five fragrance brands under its umbrella. These brands are placed under the Luxury Product Division and include Giorgio Armani, Ralph Lauren, Cacharel, Victor and Rolf, and Diesel. Procter & Gamble Company (P) P manufactures and markets consumer products with over 300 brands in over 180 countries. The company is headquartered in Cincinnati, Ohio and employs about 129,000 people. The company offers its prestige fragrance products under its beauty division which recorded revenues of $20. 2 billion in FY2011, an increase of 3. 4% over the previous year. P earned 36. 9% of its revenues in the United States and 63. 1% internationally. nerd Analysis of MaybellinePerrault et al (2011) describes SWOT analysis as a marketing tool used to create a marketing strategy which identifies screening criteria (and identifies) and outlines the company’s strengths and weaknesses, and its opportunities and threats. The analysis has two categories: internal factors such as strengths and wea knesses, which analyze the company’s resources and abilities; external factors such as opportunities and threats, which are observed by analyzing the external market environment, customers, and competitors. This marketing tool helps the marketing department create a marketing strategy that takes advantage of the company’s strengths and opportunities while avoiding its weaknesses and threats.SWOT analysis is usually illustrated with a draw consisting of four squares and each one of them summarizes the company’s strengths, weaknesses, opportunities and threats. Maybelline’s SWOT analysis is illustrated in Figure 5. Helpful insidious Strengths ? Owned by the biggest cosmetics company in the world Solid financial backing Distributed in 127 countries attracter in mass-market beauty products ? ? open image Established production and distribution infrastructure fadednesses Lack of expertise in manufacturing fragrances Product division completely focused on f emales Lack of expertise in producing natural and constituent(a) products Internal Opportunities Growing presence in emergent markets (Asia, South America) Natural and organic fragrances Men’s fragrances  Threats Counterfeit of fragrances Established strong competition Weak economic conditions worldwide External ? ? Figure 5 Strengths Maybelline enjoys a few significant strengths when it comes to its entry into the female fragrance market. One of them is the fact that Maybelline is owned by the biggest cosmetics company in the world in the name of LOreal, which has a solid financial foundation, an established image and existing production facilities and distribution channels. Maybelline itself has strengths in terms of its al fake established image and worldwide presence in the mass-market of beauty products. WeaknessesThe most significant weakness of Maybelline is the fact that it has no realistic expertise in developing and manufacturing fragrances and specifically fem ale perfumes. The brand is well known for making and selling makeup, but the fragrance industry poses its own unique challenges. Maybelline’s complete product set is targeted only towards female’s including their research and marketing departments. This is considered a weakness since the men’s fragrance segment of the market is (still) emerging, which is outline in the opportunities section of this paper. Another opportunity, which Maybelline is not ready for is the emerging segment of natural and organic products, which makes it a weakness for the company.The production of natural fragrances requires investment in research and development and different know-how and expertise, which Maybelline has not fully developed. Opportunities By the year 2020 countries in Asia and South America (emerging market) may represent more than 50% of the total cosmetics market, which directly affects the fragrance portion of the market. Currently, people keep in emerging countri es consume fewer cosmetics products than the rest of the world (Western Europe, North America, Japan, etc. ), but as their GDP is increasing, the consumption level should increase w then creating a great potential for penetration (Marketline, 2012). This presents a serious opportunity for Maybelline to offer its new fragrance in these demographics. Threats According to Global Insight Inc. 2007) and research performed by the Global AntiCounterfeiting Group, counterfeit perfumes and cosmetics cost the industry 3. 0 billion EURO annually in woolly revenue and 555 million EURO in lost profit. The cause of counterfeiting include loss of profit, reduced investment and innovation, and an overall slowing down of the economy as a result of lost jobs and reduced tax revenues. Counterfeiting poses one of the biggest threats to Maybelline and its plans to introduce a new female fragrance on the market. Another threat is the long-time established competition in the female fragrance market inc luding fixed companies with an established image. This makes it difficult for Maybelline to penetrate the market with merely another new product.Currently, the global economy in general is struggling and especially in nigh European countries and the United States. As fragrances and cosmetics in general are not a ‘need’ but rather a ‘want’ product, the effects of spurn income and higher unemployment rates are posing a threat to this industry and Maybelline itself. SWOT Conclusion By performing a SWOT analysis for the opportunity for Maybelline to introduce a new female fragrance into the market, it becomes apparent that the strengths and opportunities outweigh the weaknesses and threats. An already established company such as Maybelline is more than halfway of creating and marketing a new fragrance regardless of its rawness with this specific product type.The struggling global economy and counterfeit products are challenges that every fragrance company faces, still this industry is strong and has the potential for growth. Market Strategy Perrault et al (2011) describes that to plan a marketing strategy is to find attractive opportunities and develop a profitable marketing strategyThere are two be parts to a marketing strategy and they are the target market and the marketing mix. As specify in this book, a target market is a fairly similar group of potential customers to whom the company wishes to appeal. A marketing mix is the controllable variables the company puts together to satisfy this target group.These variables include the characteristics of the product, the place where the product go away be sold, the price the Figure 6 product exit be offered at and the promotion that would be used to market it. As illustrated in Figure 6 at the sum of the marketing mix is of course the target customer. Perrault et al (2011) states that the customer is placed in the center of the diagram to show that the customer is the target of al l the marketing efforts. Target Market Currently, Maybelline targets women between the ages of 15 and 49 in more than 127 countries worldwide. Based on this wide market the new fragrance being introduced testament be targeted to a narrower target, which is women between the ages of 18 and 34 living in Europe.Although as outlined prior in this report, the men’s fragrance market is rapidly growing and has great potential, Maybelline offers products only to the female part of the population and has an already Figure 7 established image as such a brand. The new perfume brand will follow that image and target females only. The decision to initially introduce the product in Europe only is based on the fact that this is the strongest market for fragrances. If the product succeeds in this market its reach can be spread out to North America and even Asia. Furthering the definition of the target market, Maybelline will focus its marketing efforts on women between ages of 18 and 34 t hat are either single or freshly married with little or no children, have an active lifestyle and are young professionals. The target market is summarized in Figure 7. Marketing MixAs described in the book by Perrault et al (2011) the marketing mix specifies the details of the new product being developed and includes four P’s (product, place, price and promotion).1. The first P for Product may involve a physical replete(p) (a perfume in our case), a service, or a blend of both as well as its branding, packaging, and warranties. The basic idea is that the product has to satisfy a specific customer need.2. The second P is for Place, which defines how the product will reach its customer when and where it is needed. This includes the distribution channels used for getting the product sold.3. The third P is for Promotion and it describes the way the product will be marketed or sold to the customer, which includes advertising and public relations.4. The after part P is for worth and specifies the amount of money a customer has to pay to acquire the product. When setting the price, the producer must account for the competition in the target market and the cost of producing and marketing the product. Based on the marketing principles and the research described above in this document a marketing mix for Maybelline’s new female fragrance follows. Product call off Maybelline’s new perfume will be called DENI which is an abbreviation for Desire, Exquisite, Natural and Intimate. The name describes what the perfume stands for. When a woman wears the DENI fragrance, she is desired, the scent is exquisite, the product is natural and the connection with it is intimate.Scent The scent of the perfume will be electric arc and fresh, to be worn by females with an active lifestyle when going to work or being active. It is meant for familiar use and does not intrude, since the individual wearing it will be around people interacting. The perfume will only be available in Eau de Parfum sprayer since it is the lighter and more affordable version of the lord scent. Ingredients An increasing trend in the market is the expect for natural products; therefore the DENI perfume will be made out of natural ingredients. This will peradventure raise the production cost but cook up with a differentiating factor and the increasing demand for such products. Packaging DENI will be offered only in a 50ml glass bottle, which is compact and utilizing a gaoler on cap.The bottle design is meant for being carried in a small purse or a bag without the possibility of the cap coming off and being sprayed inside. To keep with the company’s green ideology, the bottle utilizes an aluminum removable pump, which can be separated from the glass bottle before disposal, so the glass bottle can be good recycled. The bottles are packaged in a cardboard box made completely from recycled paper and multi-color with natural paints. The bottle can also be ret urned to one of the stores where DENI is offered for a refill. Place DENI perfume will be manufactured at the current Maybelline engraft located in North Little Rock, Arkansas.There will be an additional facility built for the manufacturing of the new perfume adjacent to the current massive factory. The administrative and transportation functions of the existing plant will be utilized for the new product as well as the distribution channels. DENI will be sold in Specialist Retailers, Department stores (including Duty-Free Shops), supermarkets and hypermarkets as it is a mass-market product with a low profit-margin. Price DENI will cost 38 EURO for the 50ml bottle to the final customer. The perfume is a mass-market product under LOreal’s Consumer Product Division and it is meant for everyday use and hence the price must be lower than the more luxurious products that the company itself offers as well as the competition.Table 2 shows a comparison of the prices for 50ml Eau de Parfum spray bottles of some of the bestselling perfumes on the market. For instance Chanel No. 5, as one of the best perfumes on the market costs close to double compared to the price of an equivalent DENI bottle. The product nonetheless cannot be the cheapest since it has to be corresponding to LOreal’s image of offering high quality products. Perfume price comparison (EURO per 50 ml) 79 62 43 43 40 38 36 30 Table 2 Promotion Even if Maybelline creates the best product at the best price, no one would buy it if customers do not know about it. A very important part of the marketing strategy is the way the product will be introduced and advertised to the target market. As mentioned above, the target is women\r\n'

'Credit Risk Management in Canara Bank Essay\r'

'In the onetime(prenominal) a few(prenominal) years, there go been several developments in the field of fabricing the reference jeopardy in banks’ technical impart portfolios. creed happen is basic in all toldy the possibility that a bank’s impart portfolio leave alone lose place if its borrowers experience un able to give style back their debts. Arguably, acknowledgement danger is the pear-shapedst chance faced by mercenary banks, since adds and other debt instruments organize the bulk of their assets. In the U. S. , loans fill up oer 60% of total banking assets at year-end 2000, and resolute-income securities made up an additional 14%.\r\nThese reference jeopardy poses atomic number 18 becoming widely accepted by banks for various purposes; in fact, bank supervisors, including the Federal Reserve, get recently proposed new pass off a risk-based cr proclaimwork shootments based partially on much(prenominal) models. This frugal Letter provides a brief batch of how these models argon constructed and used for opinion risk measurement and heed. General pattern affair Commercial banks shake off been using consultation risk models for their owe and consumer lending for decades.\r\nThese accredit rating risk models, typically kn let as credit scoring models, were branch developed for consumer lending because of the large number of borrowers and their exposit credit histories. In contrast, there are numerous fewer commercial borrowers, and it is only within the blend few years that credit risk models for commercial loans have been success to the full created, marketed, and integrated into banks’ risk focussing procedures. Although a reasonable variety of such models exists, all of them are constructed generally on three metre procedural quantitys.\r\nThe first step is to choose the type of credit risk to be copy. â€Å"Default” models simply cast the probability that a borrower will default option; that is, the borrower will not make any to a greater extent apply backments under the original lending agreement. In contrast, â€Å"multi-state” (or â€Å"mark-to-market”) models estimate the probability that the borrower’s credit quality will modify, including a change to default status. For example, a multi-state model forecasts the probabilities of whether a B-rated borrower will remain B-rated, will become n A-rated or a C-rated borrower, or will default. Obviously, default models are a special field of study of multi-state models and are being used less much by banks. An important element of this choice is the view over which credit breathing outes are measured. For example, a borrower’s credit quality whitethorn change several times before a default, and a default model would not be able to capture these changes. Many options are available to the user, tho common practice has settled on a one-year horizon, which is sho rter than the maturity of many commercial loans.\r\nThis comparatively short horizon is ascribable partly to poser convenience and partly to the increasing liquidity of the standby loan market and the credit derivatives market. Both of these markets put up banks to hedge (i. e. , decrease) their credit exposure to a peculiar(prenominal) borrower or class of borrowers. The second step is to mark the probability of each(prenominal) credit state occurring and the jimmy of a given loan in each of them. In default models, there are deuce credit states: the credit is simply paid get rid of assoilly, or it is worth a reco very value in case of default.\r\nIn multi-state models, the loan’s value in each possible credit state is frequently assessed by referencing credit spreads derived from the in integrated bewilder market. The state probabilities idler be metric in several slipway, such as from open historical experience in the corporate bond market or from models u sing data from the reality debt and equity markets. The combination of the estimated values of a loan in the different states and the estimated probabilities of the states watch the credit impairment dissemination for that loan.\r\nA key element of these way out calculations is the credit rating initially assigned to a loan and its corresponding borrower. Corporate credit ratings for large borrowers that issue popularly traded debt are available from fiscal information vendors, such as Moody’s and Standard & forgetful’s. For other borrowers, which, in fact, typically make up the bulk of banks’ commercial loan portfolios, banks must rely on their own internal ratings systems, based on both public information and their own credit experience; light upon Treacy and Carey (1998) for a survey of banks’ internal ratings systems.\r\nThe terzetto step combines the credit release distri entirelyion for each loan into an aggregate portfolio loss distri bution. This aggregation depends directly on the default correlations between individual credits, that is, the degree to which potential difference changes in credit status and losses are interrelated. There are generally two ways to model these correlations. In reduced form (or â€Å" upper side down”) models, correlations are essentially a spin-off of the model’s portfolio loss distribution.\r\nIn structural (or â€Å"bottom up”) models, the default correlations are modeled as functions of several variables, such as a borrower’s industrial categorization and country of origin. In addition, macroeconomic factors stinkpot be incorporated into these correlations. at a time specified, the correlations are used to combine individual credit losses in different states into a loss distribution for the unblemished portfolio based on the credit risk model’s underlying assumptions. character reference risk models as a risk management joyride A portf olio’s credit loss distribution is a key analytical puppet for credit risk management.\r\nOnce determined, this loss distribution gives a banker a complete forecast of possible portfolio credit losses over the coming year. For example, the loaded of the distribution is the expected value of potential credit losses and could be used directly to determine the level of loan loss provisions that should be held for the loan portfolio. Further more than, the high percentiles of the portfolio loss distribution can be used to determine the economic great necessary for the portfolio. Economic capital is the buffer of militia banks hold to guard against unexpected loan losses.\r\nEconomic capital is typically set high adequate that unexpected credit losses are very unlikely to exhaust it. For example, a banker could determine the numerate of capital necessary to insure the solvency of the portfolio with a 99. 97% probability, which roughly corresponds to the annual 0. 03% defaul t probability of AA-rated corporate bonds. Furthermore, the loss distribution provides the banker with a diagnostic tool for examining the impact of changes in credit assiduousnesss on the entire portfolio’s potential losses.\r\nThis approach to credit risk management has now been explicitly incorporated into the risk-based capital requirements developed by the Basel Committee on Banking superintendence (2001), an inter interior(a) forum for commercial bank regulation. below the Committee’s recently proposed revisions to the 1988 Basel Capital Accord, national bank supervisors would permit banks that have met sure supervisory criteria to use their own internal models to determine certain inputs to their regulatory capital requirements.\r\nHowever, the new guide billets will not permit banks to set their capital requirements solely on the basis of their own credit risk models. smell ahead The field of credit risk modeling for commercial loans is still developing, but its core principles have been readily accepted by banks and their supervisors. The next few years of industry practice will be crucial in developing key aspects of the tenderness and calibration of the model parameters. (For a thorough survey of the issues, see Hirtle, et al. (2001). ) Resolution of these issues is needed before supervisors and model users can be completely confident with the models’ outcomes.\r\nHowever, as banks gain additional modeling experience and more observations on changes in corporate credit quality, credit risk models should become an integral element of all banks’ risk measurement and management systems. Credit risk refers to the risk that a borrower will default on any type of debt by failing to make payments which it is obligated to do. [1] The risk is primarily that of the lender and overwhelm lost principal and involvement, disruption to cash flows, and increase collection costs. The loss may be complete or partial and can drum in a number of circumstances. 2]\r\nFor example: * A consumer may fail to make a payment cod on a mortgage loan, credit card, line of credit, or other loan * A connection is unable to repay amounts secured by a fixed or floating charge over the assets of the caller-up * A furrow or consumer does not pay a trade invoice when due * A business does not pay an employee’s get wages when due * A business or disposal bond issuer does not make a payment on a coupon or principal payment when due * An insolvent indemnification company does not pay a polity stipulation * An insolvent bank won’t return finances to a depositor A government dispenses bankruptcy protection to an insolvent consumer or business To reduce the lender’s credit risk, the lender may perform a credit survey on the prospective borrower, may require the borrower to analyse out appropriate insurance, such as mortgage insurance or seek security or guarantees of third parties, besides other pos sible strategies. In general, the higher the risk, the higher will be the interest rate that the debtor will be asked to pay onTypes of credit risk Credit risk can be classified in the following way:[3]\r\nCredit default risk †The risk of loss arising from a debtor being unlikely to pay its loan obligations in full or the debtor is more than 90 days past due on any material credit obligation; default risk may impact all credit-sensitive transactions, including loans, securities and derivatives. * Concentration risk †The risk associated with any maven exposure or group of exposures with the potential to publish large enough losses to threaten a bank’s core operations. It may arise in the form of single name concentration or industry concentration. Country risk †The risk of loss arising from a sovereign state frost foreign currency payments (transfer/conversion risk) or when it defaults on its obligations (sovereign risk).\r\nAssessing credit risk Main articles : Credit abridgment and Consumer credit risk Significant resources and sophisticated programs are used to analyze and manage risk. [4] Some companies run a credit risk department whose job is to assess the financial health of their customers, and extend credit (or not) accordingly. They may use in house programs to rede on avoiding, reducing and transferring risk. They also use third party provided intelligence.\r\nCompanies like Standard & Poor’s, Moody’s, Fitch Ratings, and Dun and Bradstreet provide such information for a fee. Most lenders employ their own models (credit scorecards) to rank potential and existing customers according to risk, and indeed apply appropriate strategies. [5] With products such as unlatched personal loans or mortgages, lenders charge a higher price for higher risk customers and vice versa. [6][7] With revolving products such as credit cards and overdrafts, risk is controlled through the setting of credit limits. Some products also require security, most commonly in the form of property.\r\nCredit scoring models also form part of the manakin used by banks or lending institutions grant credit to clients. For corporate and commercial borrowers, these models generally have qualitative and quantitative sections outlining various aspects of the risk including, but not limited to, operating experience, management expertise, asset quality, and leverage and liquidity ratios, respectively. Once this information has been fully reviewed by credit officers and credit committees, the lender provides the funds subject to the terms and conditions presented within the contract (as adumbrate above).\r\n'