2005 Australian University Games; Sports & Event Marketing

Executive Summary This major research project is on sport and ex adenosine monophosphatele marketing. Therefore the beach volleyb whole challenger at the Australian University Games (AUG) was chosen. The report consists of a all-embracing compend of the event, using data-based research and theory from a human activity of sources. The paper attempts to dismember the event in a pragmatical and theoretical way. It covers all the major issues concerning the marketing and theory relating to the event. The Australian University Game (AUG) is a big annual Australian Sports point and was this year held in Brisbane, Queensland. The beach volleyball competition was held at the beach, Queensland Sport and variation Centre (QSAC) (formerly QEII Stadium). In the paper it leave behind be shown where the force-out and helplessnesses lie and where improvements need to be made. The main weakness was, that thither was basically no audience and also the promotional material was genuin ely weak. The key strength of the event was, that the organization brave swimmingly and that the targeted goal of the Australian University Sport Association (AUS), to bring about & provide sporting opportunities for university students, was reached. Contents Introduction- 4 - 1. Background- 4 - 1.1 Background of Australian University Games- 4 - 1.2 History of Beach volleyball from an Australian perspective- 5 - 1.3 The Venue- 5 - 1.4 General Information- 6 - 1.5 External Environment of the Australian University Games- 7 - 1.6 Competitor Analysis- 10 - 1.7 Stakeholders in Events- 12 - 1.8 SWOT-Analysis- 13 - 2. Sustainability- 15 - 2.1. Economical impacts- 15 - 2.2. Social impacts- 15 - 2.3 environmental impacts- 16 - 3. Consumer Behavior- 17 - 3.1 Demographics- 17 - 3.2 Psychographics- 18 - 3.3 Behavior- 19 - 3.4... If you wish to get a full essay, order it on our website: OrderCustomPaper.com< /a>

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