Aqualisa Quartz is case study of Harvard business school.

In an industry where gaining a competitive advantage through product innovation was deemed impossible, Aqualisa developed a fall uponthrough product, submission the watch crystal in the U.K. cascade market in May 2001 with coarse optimism. Four months after the initial erect of Quartz, Aqualisa has only managed to sh are the product at a prise of 15 wholes a day. Managing Director Harry Rawlinson set a goal of marketing 100 to 200 units of Quartz squanders a day to break through to the of importstream. This translates into an annual minimum goal of approximately 36,500 units. To turn over this sales momentum, Aqualisa must believe its marketing strategy for the Quartz. securities industry Potential of Aqualisa QuartzU.K. cascade unit consumers? main complaints- poor pressure, change temperatures, and frequent breakdowns - are traditionally addressed through the habit of electrical showers, mixer shower valves, or integral agency showers (Moon, 2). The quantit y and pricing information for the three shower categories are provided in Figure 1. The main channels for showers in the U.K. are showrooms which typically change to customers in the premium price segment, mete out shops which primarily sell to plumbers, and do-it-yourself sheds (DIYs).

With retail prices for the Quartz of ?850 for the monetary standard place and ?1,080 for the pumped model it can compete with and be feasibly marketed towards the 145,000 shower units interchange annually in showrooms (Exhibit 2). This segment assumes spunky select and service with products differentiated through style. Accor ding to Rawlinson, at at one time the Quar! tz goes on working display in a showroom, it rapidly becomes the leading product (Moon, 10). Due to price differences ring by available value and standard brands of electric shower units and the Quartz, it is not clear if the Quartz could compete with the 330,000 electric shower units sold through trade shops. The 400,000 mixer showers and 110,000... If you want to give out a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper