Marketing Plan

2004 JAXON CO. [ grocery storeing PLAN] Jaxon Co. has decided to enter a refreshing commercialize succeeding(a) year, which will be supplying NCs for fund facelift projects. This is the bell ringeret plan for the year 2004. The marketing managers who were involved in innovation atomic number 18 Chrishan Smith (SMCTD82), Samurdhie Aryarathne (ARSPD82) , Sachini Sumanarathne (SUSCD82) , Niruja Kandiah(KANID82) ? JAXON CO. Marketing Plan Table of ContentsPage 1.0 moment (S.W.O.T) ANALYSIS 02 1.1Strengths 1.2Weaknesses 1.3Opportunities 1.4Threats 2.0OBJECTIVES AND STRATEGY 05 2.1Marketing/Financial Objectives 2.2Strategy Statement 3.0MARKETING MIX education 08 3.1Product Design & Development 3.2Distribution Strategy 3.3publicity Plan 3.4Pricing Strategy 4.0PROJECTED INCOME line of reasoning 2004 11 INTRODUCTION / CURRENT SITUATION Jaxon Co. is a Perth ground successful company. Its is a successful importer-wholesaler of novelties & curios (NCs) to hundreds of terminate giftware, change and home ware stores across Australia, including the two dollar mark shops at weekend markets. Jaxon Co.

has now decided to enter a new market, which will be supplying NCs for fund summit projects. When we consider entering a new market, it is important to rail the current situation to design a marketing strategy. following(a) are some important tips, which we will have to be considered forward entering the market. Since 1990, Jaxon has been sourcing the latest NCs, which sell for around $2.00 retail, from study fact ories in all over China. Jaxons main Chines! e supplier is the jumbo Yuling factory of Shanghai. Yuling is a contract manufacturer of toys and NCs for liberal learn global companies such as Mattel, Fisher-Price, and Hallmark. It also develops its receive eye socket of toys and NCs with an impressive separate of 1,000 different Products and it adds 100 new products to the catalogue each year. 70% of Jaxon NCs retail for...If you want to modernise a full essay, order it on our website: OrderCustomPaper.com

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