Shopping Marketing research

Executive Summary Our query team conducted two dart groups related to the subject of obtain zoning in on the act of shopping and each(prenominal) it entails. after these two sessions and supplementary investigate our team came up with a result called Rezeipt Plus. The tension group discussions lead to victimisation of Rezeipt Plus because it filled a need (saving passs) and of its appealing coat of it. The Rezeipt Plus is a bill of fare size of a book of facts card with a magnetized pillowcase with a storehouse device that can be swiped to render the shoppers receipt on it at the m of leveraging. After refining the fruit, our research team created a valuate to define out if thither is a demand or believe for this product belief and also to determine if the finale shaper should move send with the Rezeipt Plus product concept. The results of the great deal were shiny and led to substantiative conclusions on this product. Most respondents describe that they would procure Rezeipt Plus.

Most of them stock to pay $11-$15 for the product. at that place was a positive relationship between likelihood to purchase and price, place, product and position. Rezeipt improver should be definitely commercialiseed as it appeals to the public. The product should be positioned as a convenience product that saves time, organizes receipts and makes returns easier. both male and egg-producing(prenominal) who shop based on prerequisite or amusement found this product appealing. Rezeipt plus should be marketed as there is product similar to it in the market currently.If you want to shoot for a full essay, assemble it on our website: Ordercustompaper.com

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