Marketing report for Gillette Singapore

Executive Summary This report sets out by analyzing one of Gillette(S)s supremacyful launched harvest-home series, the non-disposable minor - Mach3 series. For convenience, word Mach3 is used, in this report, to cook up the Mach3 series. Mach3s competitive office in the local male sliver food market is analyzed. passim the report, opinions - much(prenominal) as comments and recommendations, were made establish on compend performed. Detailed compend on Gillettes current marketing emplacement was do through engagement the EPISTLE for Macro analysis and Michael Porters pentad Forces for small analysis. SWOT analysis was used for possible growth. It was comprise that Gillettes posture lies in its gruelling brand equity that is qualified of cater to all market segments. Her main competitor is identify to be the brand Schick. A market research revealed that the Mach3 controls about 54% at bottom the capital of Singapore market. Surveys done had shown that consumers be more(prenominal) receptive to Gillettes products than her competitors as she tends to possess better grasp of their consumers chief and needs. This understanding attributed to Gillettes prep for adequate marketing strategies. The key success factor was seen to enamor by from Gillettes Strategic Pathway. From analysis, the recommended target segments to strain upon should be: First cartridge clip shavers, Appearance orientated shavers and, No fuss shavers. Using the Ansoff Matrix, it was seen that Gillettes growth sketch lies on her Product Development.

This system could be reinforced use the TOWS Matrix that is capable of charting next competitive strategies. The report concludes Gillette should interpose about on expanding her caper locally. Gillette needs to avoid cannibalism and starts consolidating its razor products, since separate Gillette series are shrinking. It is also recommended that Gillette should expand her line of merchandise locally through gaining the competitors 14% market. Table Of Contents                                                                        Page 1.0         Introduction ... If you indigence to get a expert essay, order it on our website: Ordercustompaper.com

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